APPEAL MARKETING LIMITED Financials
- Company number
- 10705670CopyCopy
- Registered office
- Origin Workspace, 40 Berkeley Square, Bristol BS8 1HP
- Incorporated
- 03/04/2017
Company snapshot
- Status
- Active
- Employees
- 8 (2024)
- Latest financial data
- 2024
- Accounts type
- Micro Entity
Financial highlights
Latest reported figures. Okredo holds filed data for 2021–2024.
Net Assets
14.82%vs 20232023: £54.56K
Total Assets
-7.45%vs 20232023: £217.98K
Cash in Bank
First reported yearTotal Liabilities
-14.88%vs 20232023: £163.41K
Employees
0vs 20232023: 8
In 2024, APPEAL MARKETING LIMITED reported net assets of £62.65K. The same filing shows total assets of £201.75K, cash in bank of £52.11K and total liabilities of £139.10K. Reported headcount was 8 in 2024. Total Liabilities fell from £163.41K in 2023 to £139.10K in 2024 (-14.88%). Okredo holds filed figures for 2021–2024; the table below lists every reported indicator by year. See every reported indicator by year.
Financial performance
Pick a measure to see how it has moved across the reported years, with the year-on-year change beneath it.
Net Assets
14.82%from £54.56K in 2023Year-on-year change
Net Assets as filed for 2021–2024. Every figure in this chart is also in the financial history table.
3-year financial trend (2022–2024)
How the figures APPEAL MARKETING LIMITED filed moved across the three reported years 2022, 2023 and 2024 — measured end to end rather than year on year.
Net Assets
+43.6%vs 2022+19.8% a year compound (CAGR)
Total Assets
-6.7%vs 2022-3.4% a year compound (CAGR)
Total Liabilities
-19.4%vs 2022-10.2% a year compound (CAGR)
Employees
0%vs 2022Biggest increase
Net Assets+43.6%
£43.64K in 2022 to £62.65K in 2024
Biggest decrease
Total Liabilities-19.4%
£172.61K in 2022 to £139.10K in 2024
APPEAL MARKETING LIMITED's filings pull in both directions between 2022 and 2024. The steepest rise came in net assets, pointing to a strengthening balance sheet, set against a fall in total liabilities, pointing to lighter outstanding obligations. See the full year-by-year figures.
Ratios from the filed figures
Calculated from APPEAL MARKETING LIMITED's own reported amounts, each shown against the year it was derived from — nothing here is estimated or industry-averaged.
- Net assets to total assets
- 31.05%2024
- Reported net assets divided by reported total assets, for the latest year both were filed. Shows how much of the asset base is not financed by liabilities.
- Liabilities to total assets
- 68.95%2024
- Total liabilities divided by reported total assets, for the latest year both were available. Shows how much of the asset base is funded by obligations.
- Cash to liabilities
- 43.80%2021
- Reported cash in bank divided by total liabilities for the same year. Shows what share of outstanding obligations the reported cash balance would cover.
- Cash to total assets
- 26.26%2021
- Reported cash in bank divided by reported total assets, for the latest year both were filed.
Financial history
Every indicator Okredo tracks, year by year.
Reported financial indicators for APPEAL MARKETING LIMITED by year. Amounts are as filed; a dash means the figure was not reported for that year.
| Indicator | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Net Assets£ | 79.43K | 43.64K | 54.56K | 62.65K |
| Total Assets£ | 198.41K | 216.26K | 217.98K | 201.75K |
| Cash in Bank£ | 52.11K | – | – | – |
| Total Liabilities£ | 118.98K | 172.61K | 163.41K | 139.10K |
| Employees | 9 | 8 | 8 | 8 |
APPEAL MARKETING LIMITED financials: frequently asked questions
Answered from this company's own filed figures.
Yes. Okredo holds filed figures for APPEAL MARKETING LIMITED covering 2021–2024, across 5 reported indicators. The most recent reported year is 2024.
APPEAL MARKETING LIMITED reported net assets of £62.65K for 2024. That compares with £54.56K in 2023, a change of 14.82%.
APPEAL MARKETING LIMITED reported total assets of £201.75K for 2024. That compares with £217.98K in 2023, a change of -7.45%.
APPEAL MARKETING LIMITED reported cash in bank of £52.11K for 2021. There is no earlier filing to compare it against.
APPEAL MARKETING LIMITED reported 8 employees in 2024, compared with 8 in 2023.
Between 2022 and 2024, APPEAL MARKETING LIMITED's net assets rose by 43.6%, total assets fell by 6.7%, total liabilities fell by 19.4% and employee numbers was unchanged. Net assets compounded at 19.8% a year across the two years to 2024, from £43.64K to £62.65K. Reported headcount went from 8 in 2022 to 8 in 2024.
Okredo holds reported figures for the years 2021, 2022, 2023, 2024. Where an indicator was not reported for a given year, the financial history table shows a dash rather than a value.