Annual accounts
Total Exemption Full accounts
30/09/2027Filing deadline
Made up to 31/12/2025Due 30/09/2027
- Next accounts made up to
- 31/12/2026
- Last accounts made up to
- 31/12/2025
AUTOMATIC CHOICE LIMITED
ActiveRegistry details
Reference data exactly as held at Companies House.
Copy registry details
- Registered office
- Herston Cross House, 230 High Street, Swanage, Dorset BH19 2PQ
- Classification (SIC)
- Wholesale trade of motor vehicle parts and accessories (45.31 - SIC 2007)
- Accounts type
- Total Exemption Full
Company activity
The 4 most recent documents filed at Companies House.
Pre-Score for UK companies is coming soon
- 20/05/2026View PDF (9 pages)
Total exemption full accounts made up to 2025-12-31
- 20/04/2026View PDF (5 pages)
Confirmation statement made on 2026-04-12 with updates
- 02/12/2025View PDF (2 pages)
Appointment of Mr Pieter Henrik Van Essen as a director on 2025-11-25
- 02/12/2025View PDF (2 pages)
Appointment of Mr Pieter Henrik Van Essen as a secretary on 2025-11-25
Coming soon
What Pre-Score will tell you
- Whether the filed accounts are strengthening or weakening year on year.
- Whether this company files on time, and how often its record changes.
- How its officers and controlling parties connect to other UK companies.
Accounts and confirmation statement
The two filings Companies House requires every year, and where each one stands against its deadline today.
On schedule
Confirmation statement
Confirms the registry record is up to date
26/04/2027Filing deadline
Last statement 12/04/2026Due 26/04/2027
- Next statement date
- 12/04/2027
- Last statement dated
- 12/04/2026
Financial performance
The latest figures AUTOMATIC CHOICE LIMITED filed. Okredo holds filed accounts data for 2021–2025; the year-by-year record is on the financials page.
Net Assets
£1.64M2025
-10.97%vs 20242024: £1.84M
Total Assets
£2.06M2025
-12.58%vs 20242024: £2.36M
Cash in Bank
£799.22K2025
-18.72%vs 20242024: £983.31K
Total Liabilities
£368.86K2025
-16.41%vs 20242024: £441.29K
Employees
142025
0vs 20242024: 14
Of the 4 measures with an earlier filing to compare against, 4 fell. Total assets moved furthest, down 12.58% on 2024. See the full financial analysis for AUTOMATIC CHOICE LIMITED.
The full financial record
Four ways through AUTOMATIC CHOICE LIMITED's filed accounts — the year-by-year numbers, the compound rates and the ratios behind them.
Net Assets · -8.6% a year (CAGR)Three-year trend, 2023–2025Every measure end to end across 2023, 2024 and 2025, with the compound rate behind each one.See what moved5 chartsCharts by indicator5 filed indicators plotted year by year, 2021–2025.Plot the figuresNothing estimatedRatios from the filed figures4 ratios computed from this company's own reported amounts, each shown against the year it was derived from.Check the ratios5 × 5 yearsEvery figure by yearAll 5 measures Okredo tracks across 5 reported years, exactly as filed.Open the table
Employees
Headcount as reported to Companies House for 2021–2025.
| Year | Employees | Change |
|---|---|---|
| 2025 | 14 | 0 |
| 2024 | 14 | 0 |
| 2023 | 14 | 0 |
| 2022 | 14 | -2 |
| 2021 | 16 | – |
Reported employee count decreased from 16 in 2021 to 14 in 2025. See how headcount moved alongside the reported financials.
Credit report
It is a professional assessment of the company 's performance, revealing company's potential and risks, showing it's past experiences and revealing future prospects.
- Company potential
- Risk indicators
- Past performance
- Future prospects
Officers
13Directors, secretaries and other appointed officers, with the period each has served.
| Person | Role | Period | Connected companies |
|---|---|---|---|
| Director | 01/05/2005–Present | 1 | |
| Director | 16/10/1998–25/11/2025 | 1 | |
| Director | 17/12/1992–29/01/2002 | 2 | |
| Nominee Secretary | 17/12/1992–17/12/1992 | 97866 | |
| Director | 17/12/1992–30/10/2006 | 2 | |
| Secretary | 17/12/1992–29/01/2002 | 1 | |
| Director | 28/02/1998–29/01/2002 | 0 | |
| Secretary | 30/01/2002–25/11/2025 | 0 | |
| Director | 06/04/2013–25/11/2025 | 0 | |
| Director | 06/04/2013–25/11/2025 | 0 | |
| Director | 17/12/1992–13/06/1997 | 0 | |
| Director | 25/11/2025–Present | 1 | |
| Secretary | 25/11/2025–Present | 0 |
Persons with significant control
5Individuals or entities with significant control over the company, as declared to Companies House.
| Person | Period | Connected companies |
|---|---|---|
| 06/04/2016–Present | 1 | |
| 06/04/2016–Present | 1 | |
| 06/04/2016–25/11/2025 | 1 | |
| 06/04/2016–25/11/2025 | 1 | |
| 25/11/2025–Present | 0 |
Filing history and recent activity
Every document on the Companies House record, newest first.
- Filings on record
- 135
- Since 18/12/1992
- Last 12 months
- 11
- +9 vs the year before
- Most recent filing
- 20/05/2026
- 4 months ago
What changed in the last year
- Accounts filedLatest 20/05/2026
- Confirmation statementLatest 20/04/2026
- Officer changes (9)Latest 02/12/2025
Filing timeline
- 20/05/2026View PDF (9 pages)
Total exemption full accounts made up to 2025-12-31
- 20/04/2026View PDF (5 pages)
Confirmation statement made on 2026-04-12 with updates
- 02/12/2025View PDF (2 pages)
Appointment of Mr Pieter Henrik Van Essen as a director on 2025-11-25
- 02/12/2025View PDF (2 pages)
Appointment of Mr Pieter Henrik Van Essen as a secretary on 2025-11-25
- 02/12/2025View PDF (1 pages)
Termination of appointment of Julie Dawn Withey as a director on 2025-11-25
- 02/12/2025View PDF (1 pages)
Termination of appointment of Robert John Withey as a director on 2025-11-25
- 02/12/2025View PDF (1 pages)
Termination of appointment of Joanne Mary Hancorn as a director on 2025-11-25
- 02/12/2025View PDF (1 pages)
Termination of appointment of Robert John Withey as a secretary on 2025-11-25
- 02/12/2025View PDF (1 pages)
Cessation of Warren Hancorn as a person with significant control on 2025-11-25
- 02/12/2025View PDF (2 pages)
Notification of Automatic Choice Group Bv as a person with significant control on 2025-11-25
- 02/12/2025View PDF (1 pages)
Cessation of Robert John Withey as a person with significant control on 2025-11-25
- 15/04/2025View PDF (5 pages)
Confirmation statement made on 2025-04-12 with updates
Showing 12 of 135 filings
See when the next accounts and confirmation statement are due
Similar companies
402 UK companies are similar to AUTOMATIC CHOICE LIMITED, sharing the same company status (Active), the same industry sector and activity group (Wholesale trade of motor vehicle parts and accessories) and a comparable number of employees. The 5 closest matches are shown below to help you compare competitors and industry peers.
TYRE CARE LIMITED
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- Activity
- Retail trade of motor vehicle parts and accessories
- Company no.
- 02965192
- Incorporated
- 05/09/1994
- Employees
- 13
BERWICK SERVICE STATION LIMITED
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- Activity
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- Company no.
- 05024721
- Incorporated
- 23/01/2004
- Employees
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BTE AUTOMOTIVE LIMITED
Active3 Johnsons Barns, Waterworks Road, Sheet, Hampshire GU32 2BY
- Activity
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- Company no.
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- Employees
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AUTOFIX ACCIDENT REPAIR CENTRE LTD
Active7 Borthwick View, Pentland Industrial Estate, Loanhead, Midlothian EH20 9QH
- Activity
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- Company no.
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ECONOMY HIRE (SOUTHERN) LIMITED
ActiveEndeavour House, Crow Arch Lane, Ringwood, Hampshire BH24 1HP
- Activity
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- Incorporated
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- Employees
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About AUTOMATIC CHOICE LIMITED
A short description of the company, written from its Companies House record.
AUTOMATIC CHOICE LIMITED is a private limited company registered in the United Kingdom, based in Herston Cross House, 230 High Street, Swanage, Dorset BH19 2PQ. Companies House classifies its business as Wholesale trade of motor vehicle parts and accessories. It has been on the register for 33 years 9 months.
The register currently records it as active. Its 2025 accounts report net assets of £1.64M and 14 employees.
AUTOMATIC CHOICE LIMITED: frequently asked questions
Answered from this company's own registry record and filed figures.
Companies House records AUTOMATIC CHOICE LIMITED under one registered business activity: Wholesale trade of motor vehicle parts and accessories (45.31 - SIC 2007).
AUTOMATIC CHOICE LIMITED is recorded as active on the Companies House register, and has been on it since 18/12/1992.
The most recent accounts Okredo holds cover 2025 and report net assets of £1.64M, total assets of £2.06M, cash in bank of £799.22K and total liabilities of £368.86K.
The most recent document on the record is dated 20/05/2026: Total exemption full accounts made up to 2025-12-31, 4 months ago.
On the current registry record, accounts are due by 30/09/2027 and the next confirmation statement is due by 26/04/2027.
Companies House lists 13 officers (3 currently in post) and 5 people with significant control (3 current).