BEAUTY-DIRECT LTD. Financials
- Company number
- 03139024CopyCopy
- Registered office
- C/O Cooper Hathaway Limited Maple House, High Street, Potters Bar, Hertfordshire EN6 5BS
- Incorporated
- 18/12/1995
Company snapshot
- Status
- Active
- Employees
- 12 (2025)
- Latest financial data
- 2025
- Accounts type
- Total Exemption Full
Financial highlights
Latest reported figures. Okredo holds filed data for 2021–2025.
Net Assets
54.15%vs 20242024: £-81.30K
Total Assets
5.40%vs 20242024: £55.54K
Cash in Bank
4.86%vs 20242024: £42.67K
Total Liabilities
-29.98%vs 20242024: £136.84K
Employees
-1vs 20242024: 13
In 2025, BEAUTY-DIRECT LTD. reported net assets of £-37.28K. The same filing shows total assets of £58.54K, cash in bank of £44.75K and total liabilities of £95.82K. Reported headcount was 12 in 2025. Net Assets rose from £-81.30K in 2024 to £-37.28K in 2025 (54.15%). Okredo holds filed figures for 2021–2025; the table below lists every reported indicator by year. See every reported indicator by year.
Financial performance
Pick a measure to see how it has moved across the reported years, with the year-on-year change beneath it.
Net Assets
54.15%from £-81.30K in 2024Year-on-year change
Net Assets as filed for 2021–2025. Every figure in this chart is also in the financial history table.
3-year financial trend (2023–2025)
How the figures BEAUTY-DIRECT LTD. filed moved across the three reported years 2023, 2024 and 2025 — measured end to end rather than year on year.
Net Assets
Increasedvs 2023Cash in Bank
+130%vs 2023+51.8% a year compound (CAGR)
Total Assets
+57.4%vs 2023+25.4% a year compound (CAGR)
Total Liabilities
-16.2%vs 2023-8.5% a year compound (CAGR)
Employees
+9.1%vs 2023+1Biggest increase
Cash in Bank+130%
£19.43K in 2023 to £44.75K in 2025
Biggest decrease
Total Liabilities-16.2%
£114.41K in 2023 to £95.82K in 2025
BEAUTY-DIRECT LTD.'s filings pull in both directions between 2023 and 2025. The steepest rise came in cash in bank, pointing to a more liquid cash position, set against a fall in total liabilities, pointing to lighter outstanding obligations. See the full year-by-year figures.
Ratios from the filed figures
Calculated from BEAUTY-DIRECT LTD.'s own reported amounts, each shown against the year it was derived from — nothing here is estimated or industry-averaged.
- Net assets to total assets
- -63.68%2025
- Reported net assets divided by reported total assets, for the latest year both were filed. Shows how much of the asset base is not financed by liabilities.
- Liabilities to total assets
- 163.68%2025
- Total liabilities divided by reported total assets, for the latest year both were available. Shows how much of the asset base is funded by obligations.
- Cash to liabilities
- 46.70%2025
- Reported cash in bank divided by total liabilities for the same year. Shows what share of outstanding obligations the reported cash balance would cover.
- Cash to total assets
- 76.43%2025
- Reported cash in bank divided by reported total assets, for the latest year both were filed.
Financial history
Every indicator Okredo tracks, year by year.
Reported financial indicators for BEAUTY-DIRECT LTD. by year. Amounts are as filed; a dash means the figure was not reported for that year.
| Indicator | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Net Assets£ | -80.55K | -80.40K | -77.21K | -81.30K | -37.28K |
| Total Assets£ | 14.84K | 45.51K | 37.20K | 55.54K | 58.54K |
| Cash in Bank£ | 14.03K | 6.06K | 19.43K | 42.67K | 44.75K |
| Total Liabilities£ | 95.38K | 125.90K | 114.41K | 136.84K | 95.82K |
| Employees | 0 | 1 | 11 | 13 | 12 |
BEAUTY-DIRECT LTD. financials: frequently asked questions
Answered from this company's own filed figures.
Yes. Okredo holds filed figures for BEAUTY-DIRECT LTD. covering 2021–2025, across 5 reported indicators. The most recent reported year is 2025.
BEAUTY-DIRECT LTD. reported net assets of £-37.28K for 2025. That compares with £-81.30K in 2024, a change of 54.15%.
BEAUTY-DIRECT LTD. reported total assets of £58.54K for 2025. That compares with £55.54K in 2024, a change of 5.40%.
BEAUTY-DIRECT LTD. reported cash in bank of £44.75K for 2025. That compares with £42.67K in 2024, a change of 4.86%.
BEAUTY-DIRECT LTD. reported 12 employees in 2025, compared with 13 in 2024.
Between 2023 and 2025, BEAUTY-DIRECT LTD.'s cash in bank rose by 130%, total assets rose by 57.4%, total liabilities fell by 16.2% and employee numbers rose by 9.1%. Cash in bank compounded at 51.8% a year across the two years to 2025, from £19.43K to £44.75K. Reported headcount went from 11 in 2023 to 12 in 2025 (+1).
Okredo holds reported figures for the years 2021, 2022, 2023, 2024, 2025. Where an indicator was not reported for a given year, the financial history table shows a dash rather than a value.