Annual accounts
Total Exemption Full accounts
31/12/2026Filing deadline
Made up to 31/03/2025Due 31/12/2026
- Next accounts made up to
- 31/03/2026
- Last accounts made up to
- 31/03/2025
BRAND AFFINITY (UK) LTD
Active- 13281292Copy
Copy
Registry details
Reference data exactly as held at Companies House.
Copy registry details
- Registered office
- 167-169 Great Portland Street, London W1W 5PF
- Classification (SIC)
- specialised design activities (74.10 - SIC 2007)
- Accounts type
- Total Exemption Full
Company activity
The 4 most recent documents filed at Companies House.
Pre-Score for UK companies is coming soon
- 16/12/2025View PDF (6 pages)
Total exemption full accounts made up to 2025-03-31
- 01/10/2025View PDF (4 pages)
Confirmation statement made on 2025-10-01 with updates
- 29/09/2025View PDF (2 pages)
Director's details changed for Ms Helen Williams on 2025-08-30
- 10/04/2025View PDF (3 pages)
Confirmation statement made on 2025-04-03 with no updates
Coming soon
What Pre-Score will tell you
- Whether the filed accounts are strengthening or weakening year on year.
- Whether this company files on time, and how often its record changes.
- How its officers and controlling parties connect to other UK companies.
Accounts and confirmation statement
The two filings Companies House requires every year, and where each one stands against its deadline today.
On schedule
Confirmation statement
Confirms the registry record is up to date
- Next statement date
- 01/10/2026
- Last statement dated
- 31/03/2025
Financial performance
The latest figures BRAND AFFINITY (UK) LTD filed. Okredo holds filed accounts data for 2022–2025; the year-by-year record is on the financials page.
Net Assets
£-16.21K2025
19.96%vs 20242024: £-20.26K
Total Assets
£59.25K2025
214.48%vs 20242024: £18.84K
Cash in Bank
£955.002025
-82.09%vs 20242024: £5.33K
Total Liabilities
£75.46K2025
93.01%vs 20242024: £39.10K
Employees
52025
-1vs 20242024: 6
Of the 4 measures with an earlier filing to compare against, 3 rose and 1 fell. Total assets moved furthest, up 214.48% on 2024. See the full financial analysis for BRAND AFFINITY (UK) LTD.
The full financial record
Four ways through BRAND AFFINITY (UK) LTD's filed accounts — the year-by-year numbers, the compound rates and the ratios behind them.
Cash in Bank · -32.2% a year (CAGR)Three-year trend, 2023–2025Every measure end to end across 2023, 2024 and 2025, with the compound rate behind each one.See what moved5 chartsCharts by indicator5 filed indicators plotted year by year, 2022–2025.Plot the figuresNothing estimatedRatios from the filed figures4 ratios computed from this company's own reported amounts, each shown against the year it was derived from.Check the ratios5 × 4 yearsEvery figure by yearAll 5 measures Okredo tracks across 4 reported years, exactly as filed.Open the table
Employees
Headcount as reported to Companies House for 2022–2025.
| Year | Employees | Change |
|---|---|---|
| 2025 | 5 | -1 |
| 2024 | 6 | 0 |
| 2023 | 6 | 0 |
| 2022 | 6 | – |
Reported employee count decreased from 6 in 2022 to 5 in 2025. See how headcount moved alongside the reported financials.
Credit report
It is a professional assessment of the company 's performance, revealing company's potential and risks, showing it's past experiences and revealing future prospects.
- Company potential
- Risk indicators
- Past performance
- Future prospects
Officers
6Directors, secretaries and other appointed officers, with the period each has served.
| Person | Role | Period | Connected companies |
|---|---|---|---|
| Director | 21/03/2021–Present | 2 | |
| Director | 21/03/2021–Present | 2 | |
| Director | 21/03/2021–Present | 2 | |
| Director | 21/03/2021–Present | 1 | |
| Director | 21/03/2021–Present | 10 | |
| Director | 21/03/2021–26/02/2024 | 0 |
Filing history and recent activity
Every document on the Companies House record, newest first.
- Filings on record
- 19 Since 21/03/2021
- Last 12 months
- 3 +1 vs the year before
- Most recent filing
- 16/12/2025 9 months ago
What changed in the last year
- Accounts filedLatest 16/12/2025
- Confirmation statementLatest 01/10/2025
- Officer changesLatest 29/09/2025
Filing timeline
- 16/12/2025View PDF (6 pages)
Total exemption full accounts made up to 2025-03-31
- 01/10/2025View PDF (4 pages)
Confirmation statement made on 2025-10-01 with updates
- 29/09/2025View PDF (2 pages)
Director's details changed for Ms Helen Williams on 2025-08-30
- 10/04/2025View PDF (3 pages)
Confirmation statement made on 2025-04-03 with no updates
- 05/12/2024View PDF (9 pages)
Total exemption full accounts made up to 2024-03-31
- 09/05/2024View PDF (3 pages)
Confirmation statement made on 2024-04-03 with no updates
- 26/02/2024View PDF (1 pages)
Termination of appointment of Joanna Jenkins as a director on 2024-02-26
- 17/11/2023View PDF (7 pages)
Total exemption full accounts made up to 2023-03-31
- 13/04/2023View PDF (3 pages)
Confirmation statement made on 2023-04-03 with no updates
- 09/12/2022View PDF (7 pages)
Total exemption full accounts made up to 2022-03-31
- 18/11/2022View PDF (1 pages)
Registered office address changed from 3 High Street Harrold Bedford Bedfordshire MK43 7DQ England to 167-169 Great Portland Street London W1W 5PF on 2022-11-18
- 18/11/2022View PDF (2 pages)
Director's details changed for Mr Brett Philip Cormack on 2022-11-18
Showing 12 of 19 filings
See when the next accounts and confirmation statement are due
Similar companies
633 UK companies are similar to BRAND AFFINITY (UK) LTD, sharing the same company status (Active), the same industry sector and activity group (specialised design activities) and a comparable number of employees. The 5 closest matches are shown below to help you compare competitors and industry peers.
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- Employees
- 5
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About BRAND AFFINITY (UK) LTD
A short description of the company, written from its Companies House record.
BRAND AFFINITY (UK) LTD is a private limited company registered in the United Kingdom, based in 167-169 Great Portland Street, London W1W 5PF. Companies House classifies its business as specialised design activities. It has been on the register for 5 years 6 months.
The register currently records it as active. Its 2025 accounts report net assets of £-16.21K and 5 employees.
BRAND AFFINITY (UK) LTD: frequently asked questions
Answered from this company's own registry record and filed figures.
What does BRAND AFFINITY (UK) LTD do?
Companies House records BRAND AFFINITY (UK) LTD under one registered business activity: specialised design activities (74.10 - SIC 2007).
Is BRAND AFFINITY (UK) LTD still active?
BRAND AFFINITY (UK) LTD is recorded as active on the Companies House register, and has been on it since 21/03/2021.
What are BRAND AFFINITY (UK) LTD's latest reported financials?
The most recent accounts Okredo holds cover 2025 and report net assets of £-16.21K, total assets of £59.25K, cash in bank of £955.00 and total liabilities of £75.46K.
When did BRAND AFFINITY (UK) LTD last file with Companies House?
The most recent document on the record is dated 16/12/2025: Total exemption full accounts made up to 2025-03-31, 9 months ago.
When are BRAND AFFINITY (UK) LTD's next filings due?
On the current registry record, accounts are due by 31/12/2026.
Who runs BRAND AFFINITY (UK) LTD?
Companies House lists 6 officers (5 currently in post) and 0 people with significant control.