CHOICE RUBY LTD Financials
- Company number
- 09962664Copy
Copy - Registered office
- Unit 2 Adams Business Centre, Cranes Farm Road, Basildon, Essex SS14 3JF
- Incorporated
- 21/01/2016
Company snapshot
- Status
- Active
- Employees
- 7 (2025)
- Latest financial data
- 2025
- Accounts type
- Micro Entity
Financial highlights
Latest reported figures. Okredo holds filed data for 2021–2025.
Net Assets
-34.09%vs 20242024: £-245.53K
Total Assets
-28.69%vs 20242024: £65.51K
Cash in Bank
First reported yearTotal Liabilities
20.87%vs 20242024: £311.04K
Employees
0vs 20242024: 7
In 2025, CHOICE RUBY LTD reported net assets of £-329.23K. The same filing shows total assets of £46.71K, cash in bank of £9.39K and total liabilities of £375.94K. Reported headcount was 7 in 2025. Net Assets fell from £-245.53K in 2024 to £-329.23K in 2025 (-34.09%). Okredo holds filed figures for 2021–2025; the table below lists every reported indicator by year. See every reported indicator by year.
Financial performance
Pick a measure to see how it has moved across the reported years, with the year-on-year change beneath it.
Net Assets
-34.09%from £-245.53K in 2024Year-on-year change
Net Assets as filed for 2021–2025. Every figure in this chart is also in the financial history table.
3-year financial trend (2023–2025)
How the figures CHOICE RUBY LTD filed moved across the three reported years 2023, 2024 and 2025 — measured end to end rather than year on year.
Net Assets
Decreasedvs 2023Total Assets
-41.4%vs 2023-23.5% a year compound (CAGR)
Total Liabilities
+75.1%vs 2023+32.3% a year compound (CAGR)
Employees
+16.7%vs 2023+1Biggest increase
Total Liabilities+75.1%
£214.72K in 2023 to £375.94K in 2025
Biggest decrease
Total Assets-41.4%
£79.72K in 2023 to £46.71K in 2025
CHOICE RUBY LTD's filings pull in both directions between 2023 and 2025. The steepest rise came in total liabilities, pointing to heavier outstanding obligations, set against a fall in total assets, pointing to a narrowing asset base. See the full year-by-year figures.
Ratios from the filed figures
Calculated from CHOICE RUBY LTD's own reported amounts, each shown against the year it was derived from — nothing here is estimated or industry-averaged.
- Net assets to total assets
- -704.83%2025
- Liabilities to total assets
- 804.83%2025
- Cash to liabilities
- 4.79%2021
- Cash to total assets
- 8.33%2021
Reported net assets divided by reported total assets, for the latest year both were filed. Shows how much of the asset base is not financed by liabilities.
Total liabilities divided by reported total assets, for the latest year both were available. Shows how much of the asset base is funded by obligations.
Reported cash in bank divided by total liabilities for the same year. Shows what share of outstanding obligations the reported cash balance would cover.
Reported cash in bank divided by reported total assets, for the latest year both were filed.
Financial history
Every indicator Okredo tracks, year by year.
Reported financial indicators for CHOICE RUBY LTD by year. Amounts are as filed; a dash means the figure was not reported for that year.
| Indicator | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Net Assets£ | -83.44K | -96.55K | -134.99K | -245.53K | -329.23K |
| Total Assets£ | 112.67K | 87.37K | 79.72K | 65.51K | 46.71K |
| Cash in Bank£ | 9.39K | – | – | – | – |
| Total Liabilities£ | 196.11K | 183.92K | 214.72K | 311.04K | 375.94K |
| Employees | 7 | 5 | 6 | 7 | 7 |
CHOICE RUBY LTD financials: frequently asked questions
Answered from this company's own filed figures.
Has CHOICE RUBY LTD filed financial statements?
Yes. Okredo holds filed figures for CHOICE RUBY LTD covering 2021–2025, across 5 reported indicators. The most recent reported year is 2025.
What net assets did CHOICE RUBY LTD report in 2025?
CHOICE RUBY LTD reported net assets of £-329.23K for 2025. That compares with £-245.53K in 2024, a change of -34.09%.
What total assets did CHOICE RUBY LTD report in 2025?
CHOICE RUBY LTD reported total assets of £46.71K for 2025. That compares with £65.51K in 2024, a change of -28.69%.
What cash in bank did CHOICE RUBY LTD report in 2021?
CHOICE RUBY LTD reported cash in bank of £9.39K for 2021. There is no earlier filing to compare it against.
How many people does CHOICE RUBY LTD employ?
CHOICE RUBY LTD reported 7 employees in 2025, compared with 7 in 2024.
How have CHOICE RUBY LTD financials changed over the last 3 years?
Between 2023 and 2025, CHOICE RUBY LTD's total assets fell by 41.4%, total liabilities rose by 75.1% and employee numbers rose by 16.7%. Total assets contracted at 23.5% a year across the two years to 2025, from £79.72K to £46.71K. Reported headcount went from 6 in 2023 to 7 in 2025 (+1).
Which years of CHOICE RUBY LTD financial data are available?
Okredo holds reported figures for the years 2021, 2022, 2023, 2024, 2025. Where an indicator was not reported for a given year, the financial history table shows a dash rather than a value.