Annual accounts
Small accounts
30/09/2026Filing deadline
Made up to 31/12/2024Due 30/09/2026
- Next accounts made up to
- 31/12/2025
- Last accounts made up to
- 31/12/2024
CRITERIA FIELDWORK LIMITED
Active- 03210409Copy
Copy
Registry details
Reference data exactly as held at Companies House.
Copy registry details
- Registered office
- 144 Liverpool Road, London N1 1LA
- Classification (SIC)
- Market research and public opinion polling (73.20 - SIC 2007)
- Accounts type
- Small
Company activity
The 4 most recent documents filed at Companies House.
Pre-Score for UK companies is coming soon
- 15/05/2026View PDF (10 pages)
Accounts for a small company made up to 2025-12-31
- 03/06/2025View PDF (4 pages)
Confirmation statement made on 2025-05-31 with updates
- 10/04/2025View PDF (2 pages)
Director's details changed for Ms Elaine Francis on 2025-03-27
- 07/04/2025View PDF (9 pages)
Accounts for a small company made up to 2024-12-31
Coming soon
What Pre-Score will tell you
- Whether the filed accounts are strengthening or weakening year on year.
- Whether this company files on time, and how often its record changes.
- How its officers and controlling parties connect to other UK companies.
Accounts and confirmation statement
The two filings Companies House requires every year, and where each one stands against its deadline today.
Due in 5 days
Confirmation statement
Confirms the registry record is up to date
- Next statement date
- 31/05/2026
- Last statement dated
- 31/12/2024
Financial performance
The latest figures CRITERIA FIELDWORK LIMITED filed. Okredo holds filed accounts data for 2021–2025; the year-by-year record is on the financials page.
Net Assets
£641.92K2025
-22.27%vs 20242024: £825.83K
Total Assets
£956.39K2025
-15.30%vs 20242024: £1.13M
Cash in Bank
£240.84K2025
-51.66%vs 20242024: £498.21K
Total Liabilities
£292.43K2025
8.89%vs 20242024: £268.56K
Employees
362025
-6vs 20242024: 42
Of the 4 measures with an earlier filing to compare against, 1 rose and 3 fell. Cash in bank moved furthest, down 51.66% on 2024. See the full financial analysis for CRITERIA FIELDWORK LIMITED.
The full financial record
Four ways through CRITERIA FIELDWORK LIMITED's filed accounts — the year-by-year numbers, the compound rates and the ratios behind them.
Net Assets · -17.7% a year (CAGR)Three-year trend, 2023–2025Every measure end to end across 2023, 2024 and 2025, with the compound rate behind each one.See what moved5 chartsCharts by indicator5 filed indicators plotted year by year, 2021–2025.Plot the figuresNothing estimatedRatios from the filed figures4 ratios computed from this company's own reported amounts, each shown against the year it was derived from.Check the ratios5 × 5 yearsEvery figure by yearAll 5 measures Okredo tracks across 5 reported years, exactly as filed.Open the table
Employees
Headcount as reported to Companies House for 2021–2025.
| Year | Employees | Change |
|---|---|---|
| 2025 | 36 | -6 |
| 2024 | 42 | +2 |
| 2023 | 40 | +6 |
| 2022 | 34 | +2 |
| 2021 | 32 | – |
Reported employee count increased from 32 in 2021 to 36 in 2025. See how headcount moved alongside the reported financials.
Credit report
It is a professional assessment of the company 's performance, revealing company's potential and risks, showing it's past experiences and revealing future prospects.
- Company potential
- Risk indicators
- Past performance
- Future prospects
Officers
4Directors, secretaries and other appointed officers, with the period each has served.
| Person | Role | Period | Connected companies |
|---|---|---|---|
| Director | 11/06/1996–Present | 7 | |
| Director | 01/01/2005–Present | 2 | |
| Director | 28/06/2017–Present | 0 | |
| Director | 15/03/2011–Present | 0 |
Persons with significant control
5Individuals or entities with significant control over the company, as declared to Companies House.
| Person | Period | Connected companies |
|---|---|---|
| 31/05/2017–07/10/2024 | 7 | |
| 31/05/2017–Present | 7 | |
| 31/05/2017–Present | 2 | |
| 31/05/2017–07/10/2024 | 2 | |
| 07/10/2024–Present | 0 |
Filing history and recent activity
Every document on the Companies House record, newest first.
- Filings on record
- 125 Since 11/06/1996
- Last 12 months
- 1 -7 vs the year before
- Most recent filing
- 15/05/2026 4 months ago
What changed in the last year
- Accounts filedLatest 15/05/2026
Filing timeline
- 15/05/2026View PDF (10 pages)
Accounts for a small company made up to 2025-12-31
- 03/06/2025View PDF (4 pages)
Confirmation statement made on 2025-05-31 with updates
- 10/04/2025View PDF (2 pages)
Director's details changed for Ms Elaine Francis on 2025-03-27
- 07/04/2025View PDF (9 pages)
Accounts for a small company made up to 2024-12-31
- 20/10/2024View PDF (2 pages)
Resolutions
- 20/10/2024View PDF (35 pages)
Memorandum and Articles of Association
- 10/10/2024View PDF (1 pages)
Cessation of Elaine Francis as a person with significant control on 2024-10-07
- 10/10/2024View PDF (1 pages)
Cessation of James Murray Sainsbury as a person with significant control on 2024-10-07
- 10/10/2024View PDF (2 pages)
Notification of Criteria Fieldwork Trustees Limited as a person with significant control on 2024-10-07
- 03/07/2024View PDF (9 pages)
Accounts for a small company made up to 2023-12-31
- 12/06/2024View PDF (3 pages)
Confirmation statement made on 2024-05-31 with no updates
- 01/06/2023View PDF (9 pages)
Accounts for a small company made up to 2022-12-31
Showing 12 of 125 filings
See when the next accounts and confirmation statement are due
Similar companies
37 UK companies are similar to CRITERIA FIELDWORK LIMITED, sharing the same company status (Active), the same industry sector and activity group (Market research and public opinion polling) and a comparable number of employees. The 5 closest matches are shown below to help you compare competitors and industry peers.
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- Activity
- Media representation services
- Company no.
- 02742050
- Incorporated
- 21/08/1992
- Employees
- 36
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- Activity
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438 MARKETING LIMITED
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- Activity
- Advertising agencies
- Company no.
- 06752288
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LLOYD SIMPSON INCENTIVES LIMITED
ActiveBraemar House, Snelsins Road, Cleckheaton, West Yorkshire BD19 3UE
- Activity
- Advertising agencies
- Company no.
- 02991695
- Incorporated
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ALTERIAN SOFTWARE LIMITED
ActiveBirchin Court 5th Floor, 19-25 Birchin Lane, London EC3V 9DU
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About CRITERIA FIELDWORK LIMITED
A short description of the company, written from its Companies House record.
CRITERIA FIELDWORK LIMITED is a private limited company registered in the United Kingdom, based in 144 Liverpool Road, London N1 1LA. Companies House classifies its business as Market research and public opinion polling. It has been on the register for 30 years 3 months.
The register currently records it as active. Its 2025 accounts report net assets of £641.92K and 36 employees.
CRITERIA FIELDWORK LIMITED: frequently asked questions
Answered from this company's own registry record and filed figures.
What does CRITERIA FIELDWORK LIMITED do?
Companies House records CRITERIA FIELDWORK LIMITED under one registered business activity: Market research and public opinion polling (73.20 - SIC 2007).
Is CRITERIA FIELDWORK LIMITED still active?
CRITERIA FIELDWORK LIMITED is recorded as active on the Companies House register, and has been on it since 11/06/1996.
What are CRITERIA FIELDWORK LIMITED's latest reported financials?
The most recent accounts Okredo holds cover 2025 and report net assets of £641.92K, total assets of £956.39K, cash in bank of £240.84K and total liabilities of £292.43K.
When did CRITERIA FIELDWORK LIMITED last file with Companies House?
The most recent document on the record is dated 15/05/2026: Accounts for a small company made up to 2025-12-31, 4 months ago.
When are CRITERIA FIELDWORK LIMITED's next filings due?
On the current registry record, accounts are due by 30/09/2026.
Who runs CRITERIA FIELDWORK LIMITED?
Companies House lists 4 officers and 5 people with significant control (3 current).