DAWN DIRECT LTD Financials
- Company number
- SC138900CopyCopy
- Registered office
- North Main Street, Carronshore, Falkirk FK2 8HT
- Incorporated
- 17/06/1992
Company snapshot
- Status
- Active
- Employees
- 14 (2025)
- Latest financial data
- 2025
- Accounts type
- Small
Financial highlights
Latest reported figures. Okredo holds filed data for 2021–2025.
Net Assets
25.54%vs 20242024: £1.60M
Total Assets
13.04%vs 20242024: £2.10M
Cash in Bank
62.21%vs 20242024: £72.72K
Total Liabilities
-26.60%vs 20242024: £503.55K
Employees
-1vs 20242024: 15
In 2025, DAWN DIRECT LTD reported net assets of £2.00M. The same filing shows total assets of £2.37M, cash in bank of £117.96K and total liabilities of £369.59K. Reported headcount was 14 in 2025. Net Assets rose from £1.60M in 2024 to £2.00M in 2025 (25.54%). Okredo holds filed figures for 2021–2025; the table below lists every reported indicator by year. See every reported indicator by year.
Financial performance
Pick a measure to see how it has moved across the reported years, with the year-on-year change beneath it.
Net Assets
25.54%from £1.60M in 2024Year-on-year change
Net Assets as filed for 2021–2025. Every figure in this chart is also in the financial history table.
3-year financial trend (2023–2025)
How the figures DAWN DIRECT LTD filed moved across the three reported years 2023, 2024 and 2025 — measured end to end rather than year on year.
Net Assets
+34.1%vs 2023+15.8% a year compound (CAGR)
Cash in Bank
-81.9%vs 2023-57.5% a year compound (CAGR)
Total Assets
-10.7%vs 2023-5.5% a year compound (CAGR)
Total Liabilities
+21.3%vs 2023+10.1% a year compound (CAGR)
Employees
-17.6%vs 2023-3Biggest increase
Net Assets+34.1%
£1.49M in 2023 to £2.00M in 2025
Biggest decrease
Cash in Bank-81.9%
£653.00K in 2023 to £117.96K in 2025
DAWN DIRECT LTD's filings pull in both directions between 2023 and 2025. The steepest rise came in net assets, pointing to a strengthening balance sheet, set against a fall in cash in bank, pointing to a tighter cash position. See the full year-by-year figures.
Ratios from the filed figures
Calculated from DAWN DIRECT LTD's own reported amounts, each shown against the year it was derived from — nothing here is estimated or industry-averaged.
- Net assets to total assets
- 84.43%2025
- Reported net assets divided by reported total assets, for the latest year both were filed. Shows how much of the asset base is not financed by liabilities.
- Liabilities to total assets
- 15.57%2025
- Total liabilities divided by reported total assets, for the latest year both were available. Shows how much of the asset base is funded by obligations.
- Cash to liabilities
- 31.92%2025
- Reported cash in bank divided by total liabilities for the same year. Shows what share of outstanding obligations the reported cash balance would cover.
- Cash to total assets
- 4.97%2025
- Reported cash in bank divided by reported total assets, for the latest year both were filed.
Financial history
Every indicator Okredo tracks, year by year.
Reported financial indicators for DAWN DIRECT LTD by year. Amounts are as filed; a dash means the figure was not reported for that year.
| Indicator | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Net Assets£ | 657.36K | 1.05M | 1.49M | 1.60M | 2.00M |
| Total Assets£ | 2.10M | 2.16M | 2.66M | 2.10M | 2.37M |
| Cash in Bank£ | 127.17K | 222.76K | 653.00K | 72.72K | 117.96K |
| Total Liabilities£ | 597.84K | 278.71K | 304.79K | 503.55K | 369.59K |
| Employees | 13 | 17 | 17 | 15 | 14 |
DAWN DIRECT LTD financials: frequently asked questions
Answered from this company's own filed figures.
Yes. Okredo holds filed figures for DAWN DIRECT LTD covering 2021–2025, across 5 reported indicators. The most recent reported year is 2025.
DAWN DIRECT LTD reported net assets of £2.00M for 2025. That compares with £1.60M in 2024, a change of 25.54%.
DAWN DIRECT LTD reported total assets of £2.37M for 2025. That compares with £2.10M in 2024, a change of 13.04%.
DAWN DIRECT LTD reported cash in bank of £117.96K for 2025. That compares with £72.72K in 2024, a change of 62.21%.
DAWN DIRECT LTD reported 14 employees in 2025, compared with 15 in 2024.
Between 2023 and 2025, DAWN DIRECT LTD's net assets rose by 34.1%, cash in bank fell by 81.9%, total assets fell by 10.7% and total liabilities rose by 21.3%. Net assets compounded at 15.8% a year across the two years to 2025, from £1.49M to £2.00M. Reported headcount went from 17 in 2023 to 14 in 2025 (-3).
Okredo holds reported figures for the years 2021, 2022, 2023, 2024, 2025. Where an indicator was not reported for a given year, the financial history table shows a dash rather than a value.