DEPT PERSONALISED CONTENT LIMITED Financials
- Company number
- 05412266CopyCopy
- Registered office
- Floor 9 & 10, Featherstone Building 66 City Road, London EC1Y 2AL
- Incorporated
- 04/04/2005
Company snapshot
- Status
- Active
- Employees
- 185 (2024)
- Latest financial data
- 2024
- Accounts type
- Full
Financial highlights
Latest reported figures. Okredo holds filed data for 2021–2024.
Net Assets
-13.73%vs 20232023: £3.92M
Total Assets
-22.27%vs 20232023: £15.12M
Cash in Bank
-3.47%vs 20232023: £4.46M
Total Liabilities
-26.55%vs 20232023: £9.85M
Employees
+21vs 20232023: 164
In 2024, DEPT PERSONALISED CONTENT LIMITED reported net assets of £3.38M. The same filing shows total assets of £11.75M, cash in bank of £4.30M and total liabilities of £7.23M. Reported headcount was 185 in 2024. Total Assets fell from £15.12M in 2023 to £11.75M in 2024 (-22.27%). Okredo holds filed figures for 2021–2024; the table below lists every reported indicator by year. See every reported indicator by year.
Financial performance
Pick a measure to see how it has moved across the reported years, with the year-on-year change beneath it.
Net Assets
-13.73%from £3.92M in 2023Year-on-year change
Net Assets as filed for 2021–2024. Every figure in this chart is also in the financial history table.
3-year financial trend (2022–2024)
How the figures DEPT PERSONALISED CONTENT LIMITED filed moved across the three reported years 2022, 2023 and 2024 — measured end to end rather than year on year.
Net Assets
-34%vs 2022-18.8% a year compound (CAGR)
Cash in Bank
+83%vs 2022+35.3% a year compound (CAGR)
Total Assets
-18.2%vs 2022-9.5% a year compound (CAGR)
Total Liabilities
-10.8%vs 2022-5.6% a year compound (CAGR)
Employees
+40.2%vs 2022+53Biggest increase
Cash in Bank+83%
£2.35M in 2022 to £4.30M in 2024
Biggest decrease
Net Assets-34%
£5.13M in 2022 to £3.38M in 2024
DEPT PERSONALISED CONTENT LIMITED's filings pull in both directions between 2022 and 2024. The steepest rise came in cash in bank, pointing to a more liquid cash position, set against a fall in net assets, pointing to a weakening balance sheet. See the full year-by-year figures.
Ratios from the filed figures
Calculated from DEPT PERSONALISED CONTENT LIMITED's own reported amounts, each shown against the year it was derived from — nothing here is estimated or industry-averaged.
- Net assets to total assets
- 28.78%2024
- Reported net assets divided by reported total assets, for the latest year both were filed. Shows how much of the asset base is not financed by liabilities.
- Liabilities to total assets
- 61.55%2024
- Total liabilities divided by reported total assets, for the latest year both were available. Shows how much of the asset base is funded by obligations.
- Cash to liabilities
- 59.48%2024
- Reported cash in bank divided by total liabilities for the same year. Shows what share of outstanding obligations the reported cash balance would cover.
- Cash to total assets
- 36.61%2024
- Reported cash in bank divided by reported total assets, for the latest year both were filed.
- Revenue per employee
- £237.74K2024
- Reported turnover divided by the reported average number of employees, for the latest year both were filed. Shows how much revenue the business generates per employee.
Financial history
Every indicator Okredo tracks, year by year.
Reported financial indicators for DEPT PERSONALISED CONTENT LIMITED by year. Amounts are as filed; a dash means the figure was not reported for that year.
| Indicator | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Net Assets£ | 4.69M | 5.13M | 3.92M | 3.38M |
| Total Assets£ | 8.45M | 14.36M | 15.12M | 11.75M |
| Cash in Bank£ | 874.76K | 2.35M | 4.46M | 4.30M |
| Total Liabilities£ | 3.48M | 8.11M | 9.85M | 7.23M |
| Employees | 95 | 132 | 164 | 185 |
DEPT PERSONALISED CONTENT LIMITED financials: frequently asked questions
Answered from this company's own filed figures.
Yes. Okredo holds filed figures for DEPT PERSONALISED CONTENT LIMITED covering 2021–2024, across 5 reported indicators. The most recent reported year is 2024.
DEPT PERSONALISED CONTENT LIMITED reported net assets of £3.38M for 2024. That compares with £3.92M in 2023, a change of -13.73%.
DEPT PERSONALISED CONTENT LIMITED reported total assets of £11.75M for 2024. That compares with £15.12M in 2023, a change of -22.27%.
DEPT PERSONALISED CONTENT LIMITED reported cash in bank of £4.30M for 2024. That compares with £4.46M in 2023, a change of -3.47%.
DEPT PERSONALISED CONTENT LIMITED reported 185 employees in 2024, compared with 164 in 2023.
Between 2022 and 2024, DEPT PERSONALISED CONTENT LIMITED's net assets fell by 34%, cash in bank rose by 83%, total assets fell by 18.2% and total liabilities fell by 10.8%. Net assets contracted at 18.8% a year across the two years to 2024, from £5.13M to £3.38M. Reported headcount went from 132 in 2022 to 185 in 2024 (+53).
Okredo holds reported figures for the years 2021, 2022, 2023, 2024. Where an indicator was not reported for a given year, the financial history table shows a dash rather than a value.