DN DIRECT LIMITED Financials
- Company number
- 10435770CopyCopy
- Registered office
- 9 Parkway, Bognor Regis PO21 2XR
- Incorporated
- 19/10/2016
Company snapshot
- Status
- Active
- Employees
- 7 (2023)
- Latest financial data
- 2023
- Accounts type
- Total Exemption Full
Financial highlights
Latest reported figures. Okredo holds filed data for 2021–2023.
Net Assets
-85.33%vs 20222022: £13.17K
Total Assets
-75.66%vs 20222022: £42.13K
Cash in Bank
-67.20%vs 20222022: £15.08K
Total Liabilities
-71.26%vs 20222022: £28.96K
Employees
-6vs 20222022: 13
In 2023, DN DIRECT LIMITED reported net assets of £1.93K. The same filing shows total assets of £10.26K, cash in bank of £4.95K and total liabilities of £8.32K. Reported headcount was 7 in 2023. Total Assets fell from £42.13K in 2022 to £10.26K in 2023 (-75.66%). Okredo holds filed figures for 2021–2023; the table below lists every reported indicator by year. See every reported indicator by year.
Financial performance
Pick a measure to see how it has moved across the reported years, with the year-on-year change beneath it.
Net Assets
-85.33%from £13.17K in 2022Year-on-year change
Net Assets as filed for 2021–2023. Every figure in this chart is also in the financial history table.
3-year financial trend (2021–2023)
How the figures DN DIRECT LIMITED filed moved across the three reported years 2021, 2022 and 2023 — measured end to end rather than year on year.
Net Assets
-84.3%vs 2021-60.4% a year compound (CAGR)
Cash in Bank
-27%vs 2021-14.6% a year compound (CAGR)
Total Assets
-76.7%vs 2021-51.7% a year compound (CAGR)
Total Liabilities
-73.7%vs 2021-48.7% a year compound (CAGR)
Employees
-53.3%vs 2021-8Biggest decrease
Net Assets-84.3%
£12.32K in 2021 to £1.93K in 2023
Every indicator Okredo holds for DN DIRECT LIMITED fell between 2021 and 2023. The steepest fall came in net assets, pointing to a weakening balance sheet, with cash in bank, total assets, total liabilities and employee numbers falling alongside it. See the full year-by-year figures.
Ratios from the filed figures
Calculated from DN DIRECT LIMITED's own reported amounts, each shown against the year it was derived from — nothing here is estimated or industry-averaged.
- Net assets to total assets
- 18.84%2023
- Reported net assets divided by reported total assets, for the latest year both were filed. Shows how much of the asset base is not financed by liabilities.
- Liabilities to total assets
- 81.16%2023
- Total liabilities divided by reported total assets, for the latest year both were available. Shows how much of the asset base is funded by obligations.
- Cash to liabilities
- 59.42%2023
- Reported cash in bank divided by total liabilities for the same year. Shows what share of outstanding obligations the reported cash balance would cover.
- Cash to total assets
- 48.23%2023
- Reported cash in bank divided by reported total assets, for the latest year both were filed.
Financial history
Every indicator Okredo tracks, year by year.
Reported financial indicators for DN DIRECT LIMITED by year. Amounts are as filed; a dash means the figure was not reported for that year.
| Indicator | 2021 | 2022 | 2023 |
|---|---|---|---|
| Net Assets£ | 12.32K | 13.17K | 1.93K |
| Total Assets£ | 43.93K | 42.13K | 10.26K |
| Cash in Bank£ | 6.77K | 15.08K | 4.95K |
| Total Liabilities£ | 31.61K | 28.96K | 8.32K |
| Employees | 15 | 13 | 7 |
DN DIRECT LIMITED financials: frequently asked questions
Answered from this company's own filed figures.
Yes. Okredo holds filed figures for DN DIRECT LIMITED covering 2021–2023, across 5 reported indicators. The most recent reported year is 2023.
DN DIRECT LIMITED reported net assets of £1.93K for 2023. That compares with £13.17K in 2022, a change of -85.33%.
DN DIRECT LIMITED reported total assets of £10.26K for 2023. That compares with £42.13K in 2022, a change of -75.66%.
DN DIRECT LIMITED reported cash in bank of £4.95K for 2023. That compares with £15.08K in 2022, a change of -67.20%.
DN DIRECT LIMITED reported 7 employees in 2023, compared with 13 in 2022.
Between 2021 and 2023, DN DIRECT LIMITED's net assets fell by 84.3%, cash in bank fell by 27%, total assets fell by 76.7% and total liabilities fell by 73.7%. Net assets contracted at 60.4% a year across the two years to 2023, from £12.32K to £1.93K. Reported headcount went from 15 in 2021 to 7 in 2023 (-8).
Okredo holds reported figures for the years 2021, 2022, 2023. Where an indicator was not reported for a given year, the financial history table shows a dash rather than a value.