Annual accounts
Unaudited abridged accounts
31/12/2026Filing deadline
- Next accounts made up to
- 31/03/2026
- Last accounts made up to
- 31/03/2025
Reference data exactly as held at Companies House.
The 4 most recent documents filed at Companies House.
Confirmation statement made on 2026-06-18 with no updates
Cessation of Kim Louise Davis as a person with significant control on 2026-06-22
Unaudited abridged accounts made up to 2025-03-31
Register inspection address has been changed from 17 Queens Lane Newcastle upon Tyne Tyne and Wear NE1 1RN United Kingdom to 12-13 Lansdowne Terrace Newcastle upon Tyne NE3 1HN
What Pre-Score will tell you

The two filings Companies House requires every year, and where each one stands against its deadline today.
Unaudited abridged accounts
31/12/2026Filing deadline
Confirms the registry record is up to date
The latest figures EXPLAIN MARKET RESEARCH LIMITED filed. Okredo holds filed accounts data for 2021–2025; the year-by-year record is on the financials page.
Net Assets
2024: £846.39K
Total Assets
2024: £1.50M
Cash in Bank
2024: £812.64K
Total Liabilities
2024: £553.20K
Employees
2024: 76
Of the 4 measures with an earlier filing to compare against, 2 rose and 2 fell. Total assets moved furthest, up 12.73% on 2024. See the full financial analysis for EXPLAIN MARKET RESEARCH LIMITED.
The full financial record
Four ways through EXPLAIN MARKET RESEARCH LIMITED's filed accounts — the year-by-year numbers, the compound rates and the ratios behind them.
Headcount as reported to Companies House for 2021–2025.
| Year | Employees | Change |
|---|---|---|
| 2025 | 81 | +5 |
| 2024 | 76 | 0 |
| 2023 | 76 | +12 |
| 2022 | 64 | +14 |
| 2021 | 50 | – |
Reported employee count increased from 50 in 2021 to 81 in 2025. See how headcount moved alongside the reported financials.
Credit report
It is a professional assessment of the company 's performance, revealing company's potential and risks, showing it's past experiences and revealing future prospects.
Directors, secretaries and other appointed officers, with the period each has served.
| Person | Role | Period | Connected companies |
|---|---|---|---|
| Director | 15/02/2015–08/11/2022 | 9 | |
| Director | 31/01/1994–22/12/2019 | 0 | |
| Director | 31/01/1994–30/12/2021 | 2 | |
| Director | 14/12/1993–10/01/1994 | 12 | |
| Director | 03/01/2011–Present | 13 | |
| Director | 01/04/2002–Present | 4 | |
| Director | 14/12/1993–10/01/1994 | 7 | |
| Director | 23/12/2019–Present | 1 | |
| Director | 23/12/2019–Present | 1 | |
| Director | 23/12/2019–Present | 0 | |
| Secretary | 14/12/1993–10/01/1994 | 9 | |
| Secretary | 31/01/1994–22/12/2019 | 0 |
Individuals or entities with significant control over the company, as declared to Companies House.
| Person | Period | Connected companies |
|---|---|---|
| 23/12/2019–Present | 0 | |
| 19/08/2018–23/12/2019 | 0 | |
| 06/04/2016–23/12/2019 | 2 | |
| 23/12/2019–Present | 4 |
Every document on the Companies House record, newest first.
Confirmation statement made on 2026-06-18 with no updates
Cessation of Kim Louise Davis as a person with significant control on 2026-06-22
Unaudited abridged accounts made up to 2025-03-31
Register inspection address has been changed from 17 Queens Lane Newcastle upon Tyne Tyne and Wear NE1 1RN United Kingdom to 12-13 Lansdowne Terrace Newcastle upon Tyne NE3 1HN
Confirmation statement made on 2025-06-18 with no updates
Satisfaction of charge 028806830004 in full
Registered office address changed from The Core Bath Lane Newcastle Helix Newcastle upon Tyne Tyne and Wear NE4 5TF England to Earl Grey House Level 2 75-85 Grey Street Newcastle upon Tyne NE1 6EF on 2024-11-27
Director's details changed for Ms Holly Jean Shiel Redfern on 2024-11-26
Director's details changed for Ms Rebecca Crinson on 2024-11-26
Director's details changed for Mrs Kim Louise Davis on 2024-11-26
Change of details for Explain Holdings Limited as a person with significant control on 2024-11-25
Director's details changed for Mr Stephen Derek Slater on 2024-11-26
Showing 12 of 19 filings
See when the next accounts and confirmation statement are due
9 UK companies are similar to EXPLAIN MARKET RESEARCH LIMITED, sharing the same company status (Active), the same industry sector and activity group (Market research and public opinion polling) and a comparable number of employees. The 5 closest matches are shown below to help you compare competitors and industry peers.
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A short description of the company, written from its Companies House record.
EXPLAIN MARKET RESEARCH LIMITED is a private limited company registered in the United Kingdom, based in Earl Grey House Level 2, 75-85 Grey Street, Newcastle Upon Tyne NE1 6EF. Companies House classifies its business as Market research and public opinion polling. It has been on the register for 32 years 9 months.
The register currently records it as active. Its 2025 accounts report net assets of £900.76K and 81 employees.
Answered from this company's own registry record and filed figures.
Companies House records EXPLAIN MARKET RESEARCH LIMITED under one registered business activity: Market research and public opinion polling (73.20 - SIC 2007).
EXPLAIN MARKET RESEARCH LIMITED is recorded as active on the Companies House register, and has been on it since 15/12/1993.
The most recent accounts Okredo holds cover 2025 and report net assets of £900.76K, total assets of £1.69M, cash in bank of £638.75K and total liabilities of £506.29K.
The most recent document on the record is dated 23/06/2026: Confirmation statement made on 2026-06-18 with no updates, 3 months ago.
On the current registry record, accounts are due by 31/12/2026.
Companies House lists 12 officers (5 currently in post) and 4 people with significant control (2 current).