FLORIDA DIRECT LIMITED Financials
- Company number
- 11214706Copy
Copy - Registered office
- 5 Brayford Square, London E1 0SG
- Incorporated
- 20/02/2018
Company snapshot
- Status
- Active
- Employees
- 1 (2025)
- Latest financial data
- 2025
- Accounts type
- Micro Entity
Financial highlights
Latest reported figures. Okredo holds filed data for 2021–2025.
Net Assets
-325.00%vs 20242024: £20.00K
Total Assets
-96.30%vs 20242024: £135.00K
Cash in Bank
343.28%vs 20222022: £97.30K
Total Liabilities
-100.00%vs 20242024: £115.00K
Employees
0vs 20242024: 1
In 2025, FLORIDA DIRECT LIMITED reported net assets of £-45.00K. The same filing shows total assets of £5.00K, cash in bank of £431.31K and total liabilities of £0.00. Reported headcount was 1 in 2025. Cash in Bank rose from £97.30K in 2022 to £431.31K in 2023 (343.28%). Okredo holds filed figures for 2021–2025; the table below lists every reported indicator by year. See every reported indicator by year.
Financial performance
Pick a measure to see how it has moved across the reported years, with the year-on-year change beneath it.
Net Assets
-325.00%from £20.00K in 2024Year-on-year change
Net Assets as filed for 2021–2025. Every figure in this chart is also in the financial history table.
3-year financial trend (2023–2025)
How the figures FLORIDA DIRECT LIMITED filed moved across the three reported years 2023, 2024 and 2025 — measured end to end rather than year on year.
Net Assets
-104%vs 2023Total Assets
-99.8%vs 2023-95.1% a year compound (CAGR)
Total Liabilities
-100%vs 2023Employees
-92.3%vs 2023-12Biggest decrease
Net Assets-104%
£1.04M in 2023 to £-45.00K in 2025
Every indicator Okredo holds for FLORIDA DIRECT LIMITED fell between 2023 and 2025. The steepest fall came in net assets, pointing to a weakening balance sheet, with total assets, total liabilities and employee numbers falling alongside it. See the full year-by-year figures.
Ratios from the filed figures
Calculated from FLORIDA DIRECT LIMITED's own reported amounts, each shown against the year it was derived from — nothing here is estimated or industry-averaged.
- Net assets to total assets
- -900.00%2025
- Cash to liabilities
- 67.92%2023
- Cash to total assets
- 20.82%2023
Reported net assets divided by reported total assets, for the latest year both were filed. Shows how much of the asset base is not financed by liabilities.
Reported cash in bank divided by total liabilities for the same year. Shows what share of outstanding obligations the reported cash balance would cover.
Reported cash in bank divided by reported total assets, for the latest year both were filed.
Financial history
Every indicator Okredo tracks, year by year.
Reported financial indicators for FLORIDA DIRECT LIMITED by year. Amounts are as filed; a dash means the figure was not reported for that year.
| Indicator | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Net Assets£ | -230.49K | 130.96K | 1.04M | 20.00K | -45.00K |
| Total Assets£ | 184.55K | 857.30K | 2.07M | 135.00K | 5.00K |
| Cash in Bank£ | 76.43K | 97.30K | 431.31K | – | – |
| Total Liabilities£ | 360.98K | 433.84K | 635.00K | 115.00K | 0.00 |
| Employees | 7 | 6 | 13 | 1 | 1 |
FLORIDA DIRECT LIMITED financials: frequently asked questions
Answered from this company's own filed figures.
Has FLORIDA DIRECT LIMITED filed financial statements?
Yes. Okredo holds filed figures for FLORIDA DIRECT LIMITED covering 2021–2025, across 5 reported indicators. The most recent reported year is 2025.
What net assets did FLORIDA DIRECT LIMITED report in 2025?
FLORIDA DIRECT LIMITED reported net assets of £-45.00K for 2025. That compares with £20.00K in 2024, a change of -325.00%.
What total assets did FLORIDA DIRECT LIMITED report in 2025?
FLORIDA DIRECT LIMITED reported total assets of £5.00K for 2025. That compares with £135.00K in 2024, a change of -96.30%.
What cash in bank did FLORIDA DIRECT LIMITED report in 2023?
FLORIDA DIRECT LIMITED reported cash in bank of £431.31K for 2023. That compares with £97.30K in 2022, a change of 343.28%.
How many people does FLORIDA DIRECT LIMITED employ?
FLORIDA DIRECT LIMITED reported 1 employee in 2025, compared with 1 in 2024.
How have FLORIDA DIRECT LIMITED financials changed over the last 3 years?
Between 2023 and 2025, FLORIDA DIRECT LIMITED's net assets fell by 104%, total assets fell by 99.8%, total liabilities fell by 100% and employee numbers fell by 92.3%. Total assets contracted at 95.1% a year across the two years to 2025, from £2.07M to £5.00K. Reported headcount went from 13 in 2023 to 1 in 2025 (-12).
Which years of FLORIDA DIRECT LIMITED financial data are available?
Okredo holds reported figures for the years 2021, 2022, 2023, 2024, 2025. Where an indicator was not reported for a given year, the financial history table shows a dash rather than a value.