Annual accounts
Total Exemption Full accounts
31/01/2027Filing deadline
Made up to 30/04/2025Due 31/01/2027
- Next accounts made up to
- 30/04/2026
- Last accounts made up to
- 30/04/2025
HONEST TO GOODNESS LTD
ActiveRegistry details
Reference data exactly as held at Companies House.
Copy registry details
- Registered office
- 10 Market Street, Hoylake, Wirral, Merseyside CH47 2AE
- Classification (SIC)
- Other retail sale of food in specialised stores (47.29 - SIC 2007)
- Accounts type
- Total Exemption Full
Company activity
The 4 most recent documents filed at Companies House.
Pre-Score for UK companies is coming soon
- 18/01/2026View PDF (3 pages)
Confirmation statement made on 2025-10-02 with no updates
- 17/01/2026View PDF (3 pages)
–
- 28/11/2025View PDF (2 pages)
Appointment of Miss Jinfang Zhu as a director on 2025-11-28
- 28/11/2025View PDF (1 pages)
Termination of appointment of Jinfang Zhu as a director on 2025-11-28
Coming soon
What Pre-Score will tell you
- Whether the filed accounts are strengthening or weakening year on year.
- Whether this company files on time, and how often its record changes.
- How its officers and controlling parties connect to other UK companies.
Accounts and confirmation statement
The two filings Companies House requires every year, and where each one stands against its deadline today.
On schedule
Confirmation statement
Confirms the registry record is up to date
16/10/2026Filing deadline
Last statement 02/10/2025Due 16/10/2026
- Next statement date
- 02/10/2026
- Last statement dated
- 02/10/2025
Financial performance
The latest figures HONEST TO GOODNESS LTD filed. Okredo holds filed accounts data for 2021–2025; the year-by-year record is on the financials page.
Net Assets
£210.88K2025
10.06%vs 20242024: £191.61K
Total Assets
£272.19K2025
7.80%vs 20242024: £252.50K
Cash in Bank
£192.91K2025
11.49%vs 20242024: £173.03K
Total Liabilities
£55.89K2025
4.16%vs 20242024: £53.66K
Employees
22025
0vs 20242024: 2
Of the 4 measures with an earlier filing to compare against, 4 rose. Cash in bank moved furthest, up 11.49% on 2024. See the full financial analysis for HONEST TO GOODNESS LTD.
The full financial record
Four ways through HONEST TO GOODNESS LTD's filed accounts — the year-by-year numbers, the compound rates and the ratios behind them.
Net Assets · +9.7% a year (CAGR)Three-year trend, 2023–2025Every measure end to end across 2023, 2024 and 2025, with the compound rate behind each one.See what moved5 chartsCharts by indicator5 filed indicators plotted year by year, 2021–2025.Plot the figuresNothing estimatedRatios from the filed figures4 ratios computed from this company's own reported amounts, each shown against the year it was derived from.Check the ratios5 × 5 yearsEvery figure by yearAll 5 measures Okredo tracks across 5 reported years, exactly as filed.Open the table
Employees
Headcount as reported to Companies House for 2021–2025.
| Year | Employees | Change |
|---|---|---|
| 2025 | 2 | 0 |
| 2024 | 2 | -1 |
| 2023 | 3 | 0 |
| 2022 | 3 | 0 |
| 2021 | 3 | – |
Reported employee count decreased from 3 in 2021 to 2 in 2025. See how headcount moved alongside the reported financials.
Credit report
It is a professional assessment of the company 's performance, revealing company's potential and risks, showing it's past experiences and revealing future prospects.
- Company potential
- Risk indicators
- Past performance
- Future prospects
Officers
4Directors, secretaries and other appointed officers, with the period each has served.
| Person | Role | Period | Connected companies |
|---|---|---|---|
| Director | 02/04/2013–12/07/2019 | 0 | |
| Director | 02/04/2013–12/07/2019 | 0 | |
| Director | 12/07/2019–28/11/2025 | 2 | |
| Director | 28/11/2025–Present | 2 |
Persons with significant control
3Individuals or entities with significant control over the company, as declared to Companies House.
| Person | Period | Connected companies |
|---|---|---|
| 06/04/2016–12/07/2019 | 0 | |
| 06/04/2016–12/07/2019 | 0 | |
| 12/07/2019–Present | 2 |
Filing history and recent activity
Every document on the Companies House record, newest first.
- Filings on record
- 17
- Since 02/10/2019
- Last 12 months
- 4
- +2 vs the year before
- Most recent filing
- 18/01/2026
- 8 months ago
What changed in the last year
- Confirmation statementLatest 18/01/2026
- Officer changes (2)Latest 28/11/2025
Filing timeline
- 18/01/2026View PDF (3 pages)
Confirmation statement made on 2025-10-02 with no updates
- 17/01/2026View PDF (3 pages)
–
- 28/11/2025View PDF (2 pages)
Appointment of Miss Jinfang Zhu as a director on 2025-11-28
- 28/11/2025View PDF (1 pages)
Termination of appointment of Jinfang Zhu as a director on 2025-11-28
- 19/09/2025View PDF (7 pages)
Total exemption full accounts made up to 2025-04-30
- 22/11/2024View PDF (7 pages)
Total exemption full accounts made up to 2024-04-30
- 03/10/2024View PDF (3 pages)
Confirmation statement made on 2024-10-02 with no updates
- 01/02/2024View PDF (7 pages)
Total exemption full accounts made up to 2023-04-30
- 17/10/2023View PDF (3 pages)
Confirmation statement made on 2023-10-02 with no updates
- 28/04/2023View PDF (8 pages)
Total exemption full accounts made up to 2022-04-30
- 25/04/2023View PDF (2 pages)
Director's details changed for Mrs Jinfang Zhu on 2023-04-24
- 24/04/2023View PDF (2 pages)
Change of details for Mrs Jinfang Zhu as a person with significant control on 2023-03-17
Showing 12 of 17 filings
See when the next accounts and confirmation statement are due
Similar companies
568 UK companies are similar to HONEST TO GOODNESS LTD, sharing the same company status (Active), the same industry sector and activity group (Other retail sale of food in specialised stores) and a comparable number of employees. The 5 closest matches are shown below to help you compare competitors and industry peers.
N AND K FOODS LIMITED
ActiveSubway Hawleys Lane, Junction 9 Retail Park, Warrington WA2 8TW
- Activity
- Retail sale in non-specialised stores with food beverages or tobacco predominating
- Company no.
- 05171516
- Incorporated
- 06/07/2004
- Employees
- 1
GREAT FISHING COMPANY LTD
ActiveC/O DAVE RICHARDS ANGLING SUPPLIES, 73 Church Road, Newport, Gwent NP19 7EH
- Activity
- Retail sale of sports goods fishing gear camping goods boats and bicycles
- Company no.
- 04915247
- Incorporated
- 29/09/2003
- Employees
- 1
TRIOSCAPE GARDEN CENTRE LIMITED
Active4th Floor Llanthony Warehouse, The Docks, Gloucester, Gloucestershire GL1 2EH
- Activity
- Retail sale of flowers plants seeds fertilizers pet animals and pet food in specialised stores
- Company no.
- 05500332
- Incorporated
- 06/07/2005
- Employees
- 1
BROADLAND MOBILITY LIMITED
Active102-105 St Nicholas Road, Great Yarmouth, Norfolk NR30 1NL
- Activity
- Retail sale of medical and orthopaedic goods in specialised stores (not incl. hearing aids) n.e.c.
- Company no.
- 05104941
- Incorporated
- 19/04/2004
- Employees
- 2
METRO FLOAT LIMITED
ActiveHanbury Wharf, Droitwich, Worcestershire WR9 7DU
- Activity
- Other retail sale not in stores stalls or markets
- Company no.
- 04530199
- Incorporated
- 09/09/2002
- Employees
- 2
About HONEST TO GOODNESS LTD
A short description of the company, written from its Companies House record.
HONEST TO GOODNESS LTD is a private limited company registered in the United Kingdom, based in 10 Market Street, Hoylake, Wirral, Merseyside CH47 2AE. Companies House classifies its business as Other retail sale of food in specialised stores. It has been on the register for 13 years 6 months.
The register currently records it as active. Its 2025 accounts report net assets of £210.88K and 2 employees.
HONEST TO GOODNESS LTD: frequently asked questions
Answered from this company's own registry record and filed figures.
Companies House records HONEST TO GOODNESS LTD under one registered business activity: Other retail sale of food in specialised stores (47.29 - SIC 2007).
HONEST TO GOODNESS LTD is recorded as active on the Companies House register, and has been on it since 02/04/2013.
The most recent accounts Okredo holds cover 2025 and report net assets of £210.88K, total assets of £272.19K, cash in bank of £192.91K and total liabilities of £55.89K.
The most recent document on the record is dated 18/01/2026: Confirmation statement made on 2025-10-02 with no updates, 8 months ago.
On the current registry record, accounts are due by 31/01/2027 and the next confirmation statement is due by 16/10/2026.
Companies House lists 4 officers (1 currently in post) and 3 people with significant control (1 current).