Annual accounts
Unaudited abridged accounts
30/06/2027Filing deadline
Made up to 30/09/2025Due 30/06/2027
- Next accounts made up to
- 30/09/2026
- Last accounts made up to
- 30/09/2025
IDEAL DIRECT LIMITED
ActiveRegistry details
Reference data exactly as held at Companies House.
Copy registry details
- Registered office
- Unit B1/B2, Knights Park Knights Road, Strood, Rochester, Kent ME2 2LS
- Classification (2 SIC codes)
- Retail sale via mail order houses or via Internet (47.91 - SIC 2007)Other service activities n.e.c. goods- and services-producing activities of households for own use (96.09 - SIC 2007)
- Accounts type
- Unaudited abridged
Company activity
The 4 most recent documents filed at Companies House.
Pre-Score for UK companies is coming soon
- 18/08/2026View PDF (1 pages)
Cessation of Mb Strategic Holdings Limited as a person with significant control on 2026-08-18
- 18/08/2026View PDF (1 pages)
Termination of appointment of Mb Strategic Holdings Limited as a director on 2026-08-18
- 20/03/2026View PDF (3 pages)
Confirmation statement made on 2026-03-08 with no updates
- 03/02/2026View PDF (1 pages)
Secretary's details changed for Pritpal Mahon on 2026-02-03
Coming soon
What Pre-Score will tell you
- Whether the filed accounts are strengthening or weakening year on year.
- Whether this company files on time, and how often its record changes.
- How its officers and controlling parties connect to other UK companies.
Accounts and confirmation statement
The two filings Companies House requires every year, and where each one stands against its deadline today.
On schedule
Confirmation statement
Confirms the registry record is up to date
22/03/2027Filing deadline
Last statement 08/03/2026Due 22/03/2027
- Next statement date
- 08/03/2027
- Last statement dated
- 08/03/2026
Financial performance
The latest figures IDEAL DIRECT LIMITED filed. Okredo holds filed accounts data for 2021–2025; the year-by-year record is on the financials page.
Net Assets
£2.55M2025
-12.53%vs 20242024: £2.92M
Total Assets
£3.56M2025
-6.05%vs 20242024: £3.79M
Cash in Bank
£480.67K2025
-45.69%vs 20242024: £885.07K
Total Liabilities
£1.01M2025
15.60%vs 20242024: £872.56K
Employees
72025
0vs 20242024: 7
Of the 4 measures with an earlier filing to compare against, 1 rose and 3 fell. Cash in bank moved furthest, down 45.69% on 2024. See the full financial analysis for IDEAL DIRECT LIMITED.
The full financial record
Four ways through IDEAL DIRECT LIMITED's filed accounts — the year-by-year numbers, the compound rates and the ratios behind them.
Net Assets · -8.5% a year (CAGR)Three-year trend, 2023–2025Every measure end to end across 2023, 2024 and 2025, with the compound rate behind each one.See what moved5 chartsCharts by indicator5 filed indicators plotted year by year, 2021–2025.Plot the figuresNothing estimatedRatios from the filed figures4 ratios computed from this company's own reported amounts, each shown against the year it was derived from.Check the ratios5 × 5 yearsEvery figure by yearAll 5 measures Okredo tracks across 5 reported years, exactly as filed.Open the table
Employees
Headcount as reported to Companies House for 2021–2025.
| Year | Employees | Change |
|---|---|---|
| 2025 | 7 | 0 |
| 2024 | 7 | 0 |
| 2023 | 7 | 0 |
| 2022 | 7 | +1 |
| 2021 | 6 | – |
Reported employee count increased from 6 in 2021 to 7 in 2025. See how headcount moved alongside the reported financials.
Credit report
It is a professional assessment of the company 's performance, revealing company's potential and risks, showing it's past experiences and revealing future prospects.
- Company potential
- Risk indicators
- Past performance
- Future prospects
Officers
7Directors, secretaries and other appointed officers, with the period each has served.
| Person | Role | Period | Connected companies |
|---|---|---|---|
| Corporate Director | 21/10/2024–18/08/2026 | 0 | |
| Nominee Director | 20/03/2001–22/03/2001 | 15611 | |
| Nominee Secretary | 20/03/2001–22/03/2001 | 15778 | |
| Director | 25/01/2021–Present | 6 | |
| Director | 27/03/2001–Present | 0 | |
| Secretary | 27/03/2001–Present | 0 | |
| Director | 25/01/2021–Present | 9 |
Persons with significant control
3Individuals or entities with significant control over the company, as declared to Companies House.
| Person | Period | Connected companies |
|---|---|---|
| 06/04/2016–Present | 0 | |
| 06/04/2016–Present | 0 | |
| 21/10/2024–Present | 0 |
Filing history and recent activity
Every document on the Companies House record, newest first.
- Filings on record
- 19
- Since 14/03/2023
- Last 12 months
- 4
- Same as the year before (4)
- Most recent filing
- 18/08/2026
- 1 month ago
What changed in the last year
- Officer changes (3)Latest 18/08/2026
- Confirmation statementLatest 20/03/2026
Filing timeline
- 18/08/2026View PDF (1 pages)
Cessation of Mb Strategic Holdings Limited as a person with significant control on 2026-08-18
- 18/08/2026View PDF (1 pages)
Termination of appointment of Mb Strategic Holdings Limited as a director on 2026-08-18
- 20/03/2026View PDF (3 pages)
Confirmation statement made on 2026-03-08 with no updates
- 03/02/2026View PDF (1 pages)
Secretary's details changed for Pritpal Mahon on 2026-02-03
- 30/06/2025View PDF (9 pages)
Unaudited abridged accounts made up to 2024-09-30
- 20/03/2025View PDF (5 pages)
Confirmation statement made on 2025-03-08 with updates
- 28/10/2024View PDF (2 pages)
Notification of Mb Strategic Holdings Limited as a person with significant control on 2024-10-21
- 28/10/2024View PDF (2 pages)
Appointment of Mb Strategic Holdings Limited as a director on 2024-10-21
- 28/06/2024View PDF (8 pages)
Unaudited abridged accounts made up to 2023-09-30
- 03/04/2024View PDF (3 pages)
Confirmation statement made on 2024-03-08 with no updates
- 30/06/2023View PDF (9 pages)
Unaudited abridged accounts made up to 2022-09-30
- 24/03/2023View PDF (3 pages)
Confirmation statement made on 2023-03-20 with no updates
Showing 12 of 19 filings
See when the next accounts and confirmation statement are due
Similar companies
2,567 UK companies are similar to IDEAL DIRECT LIMITED, sharing the same company status (Active), the same industry sector and activity group (Retail sale via mail order houses or via Internet) and a comparable number of employees. The 5 closest matches are shown below to help you compare competitors and industry peers.
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- Activity
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- Employees
- 5
F24 ONLINE LTD
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- Activity
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Active25 St Thomas Street, Winchester, Hampshire SO23 9HJ
- Activity
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THE HEALTHY HAPPY ANIMAL COMPANY LIMITED
ActiveUnit 1, 81 Dargan Road, Belfast BT3 9JU
- Activity
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About IDEAL DIRECT LIMITED
A short description of the company, written from its Companies House record.
IDEAL DIRECT LIMITED is a private limited company registered in the United Kingdom, based in Unit B1/B2, Knights Park Knights Road, Strood, Rochester, Kent ME2 2LS. Companies House classifies its business as Retail sale via mail order houses or via Internet, one of 2 SIC classifications on its record. It has been on the register for 25 years 6 months.
The register currently records it as active. Its 2025 accounts report net assets of £2.55M and 7 employees.
IDEAL DIRECT LIMITED: frequently asked questions
Answered from this company's own registry record and filed figures.
Companies House records IDEAL DIRECT LIMITED under 2 registered business activities: Retail sale via mail order houses or via Internet (47.91 - SIC 2007) and Other service activities n.e.c. goods- and services-producing activities of households for own use (96.09 - SIC 2007).
IDEAL DIRECT LIMITED is recorded as active on the Companies House register, and has been on it since 20/03/2001.
The most recent accounts Okredo holds cover 2025 and report net assets of £2.55M, total assets of £3.56M, cash in bank of £480.67K and total liabilities of £1.01M.
The most recent document on the record is dated 18/08/2026: Cessation of Mb Strategic Holdings Limited as a person with significant control on 2026-08-18, 1 month ago.
On the current registry record, accounts are due by 30/06/2027 and the next confirmation statement is due by 22/03/2027.
Companies House lists 7 officers (4 currently in post) and 3 people with significant control.