Annual accounts
Total Exemption Full accounts
30/09/2026Filing deadline
Made up to 31/12/2024Due 30/09/2026
- Next accounts made up to
- 31/12/2025
- Last accounts made up to
- 31/12/2024
INITIAL INCENTIVES LIMITED
Active- 02183201Copy
Copy
Registry details
Reference data exactly as held at Companies House.
Copy registry details
- Registered office
- Unit 16 Apex Business Centre, Boscombe Road, Dunstable, Bedfordshire LU5 4SB
- Classification (SIC)
- Advertising agencies (73.11 - SIC 2007)
- Accounts type
- Total Exemption Full
Company activity
The 4 most recent documents filed at Companies House.
Pre-Score for UK companies is coming soon
- 11/05/2026View PDF (9 pages)
Total exemption full accounts made up to 2025-12-31
- 22/04/2026View PDF (1 pages)
Satisfaction of charge 021832010003 in full
- 05/01/2026View PDF (3 pages)
Confirmation statement made on 2025-12-01 with no updates
- 24/07/2025View PDF (2 pages)
Director's details changed for Mr Nicholas Carter on 2025-07-24
Coming soon
What Pre-Score will tell you
- Whether the filed accounts are strengthening or weakening year on year.
- Whether this company files on time, and how often its record changes.
- How its officers and controlling parties connect to other UK companies.
Accounts and confirmation statement
The two filings Companies House requires every year, and where each one stands against its deadline today.
Due in 5 days
Confirmation statement
Confirms the registry record is up to date
- Next statement date
- 01/12/2026
- Last statement dated
- 31/12/2024
Financial performance
The latest figures INITIAL INCENTIVES LIMITED filed. Okredo holds filed accounts data for 2021–2025; the year-by-year record is on the financials page.
Net Assets
£344.40K2025
11.38%vs 20242024: £309.21K
Total Assets
£1.10M2025
17.55%vs 20242024: £935.57K
Cash in Bank
£17.21K2025
-35.66%vs 20242024: £26.75K
Total Liabilities
£755.38K2025
20.60%vs 20242024: £626.36K
Employees
192025
+4vs 20242024: 15
Of the 4 measures with an earlier filing to compare against, 3 rose and 1 fell. Total assets moved furthest, up 17.55% on 2024. See the full financial analysis for INITIAL INCENTIVES LIMITED.
The full financial record
Four ways through INITIAL INCENTIVES LIMITED's filed accounts — the year-by-year numbers, the compound rates and the ratios behind them.
Net Assets · +16.6% a year (CAGR)Three-year trend, 2023–2025Every measure end to end across 2023, 2024 and 2025, with the compound rate behind each one.See what moved5 chartsCharts by indicator5 filed indicators plotted year by year, 2021–2025.Plot the figuresNothing estimatedRatios from the filed figures4 ratios computed from this company's own reported amounts, each shown against the year it was derived from.Check the ratios5 × 5 yearsEvery figure by yearAll 5 measures Okredo tracks across 5 reported years, exactly as filed.Open the table
Employees
Headcount as reported to Companies House for 2021–2025.
| Year | Employees | Change |
|---|---|---|
| 2025 | 19 | +4 |
| 2024 | 15 | +3 |
| 2023 | 12 | 0 |
| 2022 | 12 | -6 |
| 2021 | 18 | – |
Reported employee count increased from 18 in 2021 to 19 in 2025. See how headcount moved alongside the reported financials.
Credit report
It is a professional assessment of the company 's performance, revealing company's potential and risks, showing it's past experiences and revealing future prospects.
- Company potential
- Risk indicators
- Past performance
- Future prospects
Officers
5Directors, secretaries and other appointed officers, with the period each has served.
| Person | Role | Period | Connected companies |
|---|---|---|---|
| Director | 04/08/2005–Present | 3 | |
| Director | 25/08/1999–10/03/2020 | 49 | |
| Director | 05/06/2003–09/03/2020 | 20 | |
| Secretary | 16/09/2001–09/03/2020 | 0 | |
| Secretary | 24/08/1999–16/04/2001 | 0 |
Persons with significant control
3Individuals or entities with significant control over the company, as declared to Companies House.
| Person | Period | Connected companies |
|---|---|---|
| 06/04/2016–10/03/2020 | 10 | |
| 10/03/2020–Present | 0 | |
| 06/04/2016–10/03/2020 | 49 |
Filing history and recent activity
Every document on the Companies House record, newest first.
- Filings on record
- 17 Since 22/01/2023
- Last 12 months
- 3 -1 vs the year before
- Most recent filing
- 11/05/2026 4 months ago
What changed in the last year
- Accounts filedLatest 11/05/2026
- Charges and mortgagesLatest 22/04/2026
- Confirmation statementLatest 05/01/2026
Filing timeline
- 11/05/2026View PDF (9 pages)
Total exemption full accounts made up to 2025-12-31
- 22/04/2026View PDF (1 pages)
Satisfaction of charge 021832010003 in full
- 05/01/2026View PDF (3 pages)
Confirmation statement made on 2025-12-01 with no updates
- 24/07/2025View PDF (2 pages)
Director's details changed for Mr Nicholas Carter on 2025-07-24
- 26/05/2025View PDF (9 pages)
Total exemption full accounts made up to 2024-12-31
- 16/01/2025View PDF (3 pages)
Confirmation statement made on 2024-12-31 with updates
- 09/01/2025View PDF (2 pages)
Change of details for Carter Enterprises Limited as a person with significant control on 2025-01-09
- 04/09/2024View PDF (1 pages)
Resolutions
- 06/08/2024View PDF (11 pages)
Memorandum and Articles of Association
- 14/06/2024View PDF (1 pages)
Registered office address changed from 729 Capability Green Business Park New Airport Way Luton LU1 3LU England to Unit 16 Apex Business Centre Boscombe Road Dunstable Bedfordshire LU5 4SB on 2024-06-14
- 10/05/2024View PDF (8 pages)
Total exemption full accounts made up to 2023-12-31
- 23/04/2024View PDF (14 pages)
Registration of charge 021832010004, created on 2024-04-19
Showing 12 of 17 filings
See when the next accounts and confirmation statement are due
Similar companies
75 UK companies are similar to INITIAL INCENTIVES LIMITED, sharing the same company status (Active), the same industry sector and activity group (Advertising agencies) and a comparable number of employees. The 5 closest matches are shown below to help you compare competitors and industry peers.
WHITE SPIDER MEDIA LTD
Active194 Stanley Road, Teddington, Middlesex TW11 8UE
- Activity
- Advertising agencies
- Company no.
- 05362180
- Incorporated
- 11/02/2005
- Employees
- 17
CHAMELEON MUSIC MARKETING LTD
ActiveColiseum Centre, 1b Victoria Place, Whitby, North Yorkshire YO21 1EZ
- Activity
- Advertising agencies
- Company no.
- 05192372
- Incorporated
- 29/07/2004
- Employees
- 18
3 HEADS LIMITED
Active17 Kingsway, St John's Terrace, Bedford MK42 9BJ
- Activity
- Media representation services
- Company no.
- 11117812
- Incorporated
- 19/12/2017
- Employees
- 15
8848 COMMUNICATIONS LIMITED
ActiveGranville House, 2 Tettenhall Road, Wolverhampton, West Midlands WV1 4SB
- Activity
- Advertising agencies
- Company no.
- 04118375
- Incorporated
- 01/12/2000
- Employees
- 15
A L MARKETING COMMUNICATIONS LIMITED
Active1 Second Avenue, Halstead CO9 2SU
- Activity
- Advertising agencies
- Company no.
- 02829046
- Incorporated
- 16/06/1993
- Employees
- 16
About INITIAL INCENTIVES LIMITED
A short description of the company, written from its Companies House record.
INITIAL INCENTIVES LIMITED is a private limited company registered in the United Kingdom, based in Unit 16 Apex Business Centre, Boscombe Road, Dunstable, Bedfordshire LU5 4SB. Companies House classifies its business as Advertising agencies. It has been on the register for 38 years 10 months.
The register currently records it as active. Its 2025 accounts report net assets of £344.40K and 19 employees.
INITIAL INCENTIVES LIMITED: frequently asked questions
Answered from this company's own registry record and filed figures.
What does INITIAL INCENTIVES LIMITED do?
Companies House records INITIAL INCENTIVES LIMITED under one registered business activity: Advertising agencies (73.11 - SIC 2007).
Is INITIAL INCENTIVES LIMITED still active?
INITIAL INCENTIVES LIMITED is recorded as active on the Companies House register, and has been on it since 26/10/1987.
What are INITIAL INCENTIVES LIMITED's latest reported financials?
The most recent accounts Okredo holds cover 2025 and report net assets of £344.40K, total assets of £1.10M, cash in bank of £17.21K and total liabilities of £755.38K.
When did INITIAL INCENTIVES LIMITED last file with Companies House?
The most recent document on the record is dated 11/05/2026: Total exemption full accounts made up to 2025-12-31, 4 months ago.
When are INITIAL INCENTIVES LIMITED's next filings due?
On the current registry record, accounts are due by 30/09/2026.
Who runs INITIAL INCENTIVES LIMITED?
Companies House lists 5 officers (1 currently in post) and 3 people with significant control (1 current).