NAKED IDEAS LTD Financials
- Company number
- 04859554Copy
Copy - Registered office
- 84 Eccleston Square, London SW1V 1PX
- Incorporated
- 07/08/2003
Company snapshot
- Status
- Active
- Employees
- 12 (2025)
- Latest financial data
- 2025
- Accounts type
- Total Exemption Full
Financial highlights
Latest reported figures. Okredo holds filed data for 2021–2025.
Net Assets
-64.08%vs 20242024: £196.19K
Total Assets
-23.93%vs 20242024: £574.77K
Cash in Bank
-64.06%vs 20242024: £373.37K
Total Liabilities
-3.24%vs 20242024: £365.36K
Employees
0vs 20242024: 12
In 2025, NAKED IDEAS LTD reported net assets of £70.48K. The same filing shows total assets of £437.24K, cash in bank of £134.19K and total liabilities of £353.51K. Reported headcount was 12 in 2025. Cash in Bank fell from £373.37K in 2024 to £134.19K in 2025 (-64.06%). Okredo holds filed figures for 2021–2025; the table below lists every reported indicator by year. See every reported indicator by year.
Financial performance
Pick a measure to see how it has moved across the reported years, with the year-on-year change beneath it.
Net Assets
-64.08%from £196.19K in 2024Year-on-year change
Net Assets as filed for 2021–2025. Every figure in this chart is also in the financial history table.
3-year financial trend (2023–2025)
How the figures NAKED IDEAS LTD filed moved across the three reported years 2023, 2024 and 2025 — measured end to end rather than year on year.
Net Assets
-63.9%vs 2023-39.9% a year compound (CAGR)
Cash in Bank
-34.2%vs 2023-18.9% a year compound (CAGR)
Total Assets
-9.4%vs 2023-4.8% a year compound (CAGR)
Total Liabilities
+26.2%vs 2023+12.3% a year compound (CAGR)
Employees
+50%vs 2023+4Biggest increase
Employees+50%
8 in 2023 to 12 in 2025
Biggest decrease
Net Assets-63.9%
£195.04K in 2023 to £70.48K in 2025
NAKED IDEAS LTD's filings pull in both directions between 2023 and 2025. The steepest rise came in employee numbers, pointing to an expanding team, set against a fall in net assets, pointing to a weakening balance sheet. See the full year-by-year figures.
Ratios from the filed figures
Calculated from NAKED IDEAS LTD's own reported amounts, each shown against the year it was derived from — nothing here is estimated or industry-averaged.
- Net assets to total assets
- 16.12%2025
- Liabilities to total assets
- 80.85%2025
- Cash to liabilities
- 37.96%2025
- Cash to total assets
- 30.69%2025
Reported net assets divided by reported total assets, for the latest year both were filed. Shows how much of the asset base is not financed by liabilities.
Total liabilities divided by reported total assets, for the latest year both were available. Shows how much of the asset base is funded by obligations.
Reported cash in bank divided by total liabilities for the same year. Shows what share of outstanding obligations the reported cash balance would cover.
Reported cash in bank divided by reported total assets, for the latest year both were filed.
Financial history
Every indicator Okredo tracks, year by year.
Reported financial indicators for NAKED IDEAS LTD by year. Amounts are as filed; a dash means the figure was not reported for that year.
| Indicator | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Net Assets£ | 115.86K | 191.35K | 195.04K | 196.19K | 70.48K |
| Total Assets£ | 298.87K | 483.87K | 482.66K | 574.77K | 437.24K |
| Cash in Bank£ | 170.57K | 209.82K | 203.79K | 373.37K | 134.19K |
| Total Liabilities£ | 176.97K | 287.54K | 280.14K | 365.36K | 353.51K |
| Employees | 7 | 7 | 8 | 12 | 12 |
NAKED IDEAS LTD financials: frequently asked questions
Answered from this company's own filed figures.
Has NAKED IDEAS LTD filed financial statements?
Yes. Okredo holds filed figures for NAKED IDEAS LTD covering 2021–2025, across 5 reported indicators. The most recent reported year is 2025.
What net assets did NAKED IDEAS LTD report in 2025?
NAKED IDEAS LTD reported net assets of £70.48K for 2025. That compares with £196.19K in 2024, a change of -64.08%.
What total assets did NAKED IDEAS LTD report in 2025?
NAKED IDEAS LTD reported total assets of £437.24K for 2025. That compares with £574.77K in 2024, a change of -23.93%.
What cash in bank did NAKED IDEAS LTD report in 2025?
NAKED IDEAS LTD reported cash in bank of £134.19K for 2025. That compares with £373.37K in 2024, a change of -64.06%.
How many people does NAKED IDEAS LTD employ?
NAKED IDEAS LTD reported 12 employees in 2025, compared with 12 in 2024.
How have NAKED IDEAS LTD financials changed over the last 3 years?
Between 2023 and 2025, NAKED IDEAS LTD's net assets fell by 63.9%, cash in bank fell by 34.2%, total assets fell by 9.4% and total liabilities rose by 26.2%. Net assets contracted at 39.9% a year across the two years to 2025, from £195.04K to £70.48K. Reported headcount went from 8 in 2023 to 12 in 2025 (+4).
Which years of NAKED IDEAS LTD financial data are available?
Okredo holds reported figures for the years 2021, 2022, 2023, 2024, 2025. Where an indicator was not reported for a given year, the financial history table shows a dash rather than a value.