Annual accounts
Full accounts
30/04/2026Filing deadline
Made up to 30/04/2024Due 30/04/2026
- Next accounts made up to
- 30/04/2025
- Last accounts made up to
- 30/04/2024
ONCE UPON A TIME MARKETING LIMITED
Active- 03406501Copy
Copy
Registry details
Reference data exactly as held at Companies House.
Copy registry details
- Registered office
- 98 Theobalds Road (1st Floor), London WC1X 8WB
- Classification (SIC)
- Advertising agencies (73.11 - SIC 2007)
- Accounts type
- Full
Company activity
The 4 most recent documents filed at Companies House.
Pre-Score for UK companies is coming soon
- 19/08/2026View PDF (5 pages)
Confirmation statement made on 2026-07-16 with updates
- 22/05/2026View PDF (39 pages)
Full accounts made up to 2025-04-30
- 29/01/2026View PDF (1 pages)
Satisfaction of charge 034065010021 in full
- 29/01/2026View PDF (1 pages)
Satisfaction of charge 034065010022 in full
Coming soon
What Pre-Score will tell you
- Whether the filed accounts are strengthening or weakening year on year.
- Whether this company files on time, and how often its record changes.
- How its officers and controlling parties connect to other UK companies.
Accounts and confirmation statement
The two filings Companies House requires every year, and where each one stands against its deadline today.
148 days overdue
Confirmation statement
Confirms the registry record is up to date
- Next statement date
- 16/07/2026
- Last statement dated
- 30/04/2024
Financial performance
The latest figures ONCE UPON A TIME MARKETING LIMITED filed. Okredo holds filed accounts data for 2021–2025; the year-by-year record is on the financials page.
Net Assets
£-1.64M2025
-116.36%vs 20242024: £10.00M
Total Assets
£5.67M2025
-75.63%vs 20242024: £23.25M
Cash in Bank
£271.79K2025
-59.49%vs 20242024: £671.00K
Total Liabilities
£6.75M2025
-46.39%vs 20242024: £12.59M
Employees
1172025
+6vs 20242024: 111
Of the 4 measures with an earlier filing to compare against, 4 fell. Total assets moved furthest, down 75.63% on 2024. See the full financial analysis for ONCE UPON A TIME MARKETING LIMITED.
The full financial record
Four ways through ONCE UPON A TIME MARKETING LIMITED's filed accounts — the year-by-year numbers, the compound rates and the ratios behind them.
Cash in Bank · -48.4% a year (CAGR)Three-year trend, 2023–2025Every measure end to end across 2023, 2024 and 2025, with the compound rate behind each one.See what moved5 chartsCharts by indicator5 filed indicators plotted year by year, 2021–2025.Plot the figuresNothing estimatedRatios from the filed figures5 ratios computed from this company's own reported amounts, each shown against the year it was derived from.Check the ratios5 × 5 yearsEvery figure by yearAll 5 measures Okredo tracks across 5 reported years, exactly as filed.Open the table
Employees
Headcount as reported to Companies House for 2021–2025.
| Year | Employees | Change |
|---|---|---|
| 2025 | 117 | +6 |
| 2024 | 111 | +9 |
| 2023 | 102 | +24 |
| 2022 | 78 | +7 |
| 2021 | 71 | – |
Reported employee count increased from 71 in 2021 to 117 in 2025. See how headcount moved alongside the reported financials.
Credit report
It is a professional assessment of the company 's performance, revealing company's potential and risks, showing it's past experiences and revealing future prospects.
- Company potential
- Risk indicators
- Past performance
- Future prospects
Officers
56Directors, secretaries and other appointed officers, with the period each has served.
| Person | Role | Period | Connected companies |
|---|---|---|---|
| Director | 30/04/2009–31/10/2009 | 24 | |
| Director | 23/01/2012–30/10/2013 | 49 | |
| Director | 11/11/1997–24/01/2000 | 21 | |
| Director | 02/07/2001–25/04/2003 | 21 | |
| Director | 01/11/2007–30/10/2008 | 8 | |
| Director | 30/12/1999–31/01/2001 | 3 | |
| Director | 20/03/2008–17/01/2011 | 16 | |
| Director | 30/10/2013–23/01/2014 | 34 | |
| Director | 01/02/2001–02/08/2002 | 6 | |
| Director | 23/01/2012–23/01/2014 | 46 | |
| Director | 01/02/2010–23/01/2012 | 78 | |
| Director | 11/11/1997–28/01/1999 | 15 | |
| Director | 12/10/2004–27/06/2007 | 59 | |
| Director | 20/03/2008–30/04/2009 | 57 | |
| Director | 11/11/1997–31/07/1998 | 8 | |
| Director | 01/01/2005–22/02/2008 | 4 | |
| Director | 21/04/1998–11/04/2006 | 6 | |
| Director | 08/01/2001–12/10/2004 | 49 | |
| Director | 23/01/2014–01/04/2015 | 7 | |
| Director | 01/01/1998–30/11/2002 | 2 | |
| Director | 01/01/2004–03/10/2005 | 1 | |
| Director | 08/01/2001–19/02/2007 | 6 | |
| Director | 11/04/2017–Present | 16 | |
| Director | 23/01/2014–30/06/2025 | 17 | |
| Director | 30/12/1999–25/10/2007 | 3 | |
| Director | 30/04/2009–07/02/2011 | 5 | |
| Director | 05/11/1997–12/10/2004 | 15 | |
| Director | 11/11/1997–28/01/1999 | 5 | |
| Director | 29/06/2000–01/02/2001 | 5 | |
| Director | 05/11/1997–24/10/2005 | 44 | |
| Director | 30/12/1999–31/08/2000 | 3 | |
| Director | 01/01/2005–19/02/2007 | 6 | |
| Director | 01/10/2007–28/02/2009 | 2 | |
| Director | 01/10/2007–30/05/2008 | 2 | |
| Director | 07/02/2011–27/10/2011 | 5 | |
| Director | 30/12/1999–01/06/2007 | 15 | |
| Director | 11/11/1997–02/03/2007 | 16 | |
| Director | 21/04/1998–26/11/1999 | 1 | |
| Director | 01/01/2003–19/02/2007 | 6 | |
| Secretary | 12/10/2004–20/03/2008 | 59 | |
| Director | 25/11/2005–01/06/2007 | 12 | |
| Director | 01/01/1998–01/06/2007 | 2 | |
| Secretary | 01/07/2007–20/03/2008 | 30 | |
| Director | 01/01/2004–23/05/2007 | 1 | |
| Secretary | 20/03/2008–30/04/2009 | 5 | |
| Director | 23/01/2014–Present | 0 | |
| Director | 01/01/2005–10/04/2007 | 0 | |
| Director | 30/12/1999–31/01/2004 | 0 | |
| Director | 01/01/2005–10/04/2007 | 0 | |
| Secretary | 01/02/2010–23/01/2012 | 0 | |
| Secretary | 27/02/2012–21/12/2012 | 0 | |
| Nominee Director | 22/07/1997–05/11/1997 | 400 | |
| Nominee Secretary | 22/07/1997–05/11/1997 | 389 | |
| Director | 12/10/2004–20/03/2008 | 29 | |
| Secretary | 05/11/1997–12/10/2004 | 8 | |
| Secretary | 30/04/2009–01/02/2010 | 0 |
Persons with significant control
5Individuals or entities with significant control over the company, as declared to Companies House.
| Person | Period | Connected companies |
|---|---|---|
| 06/04/2016–17/11/2025 | 0 | |
| 06/04/2016–Present | 0 | |
| 06/04/2016–18/04/2023 | 0 | |
| 06/04/2016–Present | 0 | |
| 17/11/2025–Present | 3 |
Filing history and recent activity
Every document on the Companies House record, newest first.
- Filings on record
- 27 Since 20/01/2022
- Last 12 months
- 12 +8 vs the year before
- Most recent filing
- 19/08/2026 1 month ago
What changed in the last year
- Confirmation statementLatest 19/08/2026
- Accounts filedLatest 22/05/2026
- Charges and mortgages (3)Latest 29/01/2026
- Officer changes (4)Latest 12/12/2025
- Share capitalLatest 03/12/2025
Filing timeline
- 19/08/2026View PDF (5 pages)
Confirmation statement made on 2026-07-16 with updates
- 22/05/2026View PDF (39 pages)
Full accounts made up to 2025-04-30
- 29/01/2026View PDF (1 pages)
Satisfaction of charge 034065010021 in full
- 29/01/2026View PDF (1 pages)
Satisfaction of charge 034065010022 in full
- 12/12/2025View PDF (1 pages)
Cessation of Once upon a Time London Ltd as a person with significant control on 2025-11-17
- 12/12/2025View PDF (2 pages)
Notification of Once upon a Time Creative Limited as a person with significant control on 2025-11-17
- 03/12/2025View PDF (1 pages)
Statement by Directors
- 03/12/2025View PDF (1 pages)
Resolutions
- 03/12/2025View PDF (1 pages)
Solvency Statement dated 17/11/25
- 03/12/2025View PDF (3 pages)
Statement of capital on 2025-12-03
- 21/11/2025View PDF (10 pages)
Registration of charge 034065010023, created on 2025-11-17
- 15/10/2025View PDF (2 pages)
Change of details for Once upon a Time London Ltd as a person with significant control on 2016-04-06
Showing 12 of 27 filings
See when the next accounts and confirmation statement are due
About ONCE UPON A TIME MARKETING LIMITED
A short description of the company, written from its Companies House record.
ONCE UPON A TIME MARKETING LIMITED is a private limited company registered in the United Kingdom, based in 98 Theobalds Road (1st Floor), London WC1X 8WB. Companies House classifies its business as Advertising agencies. It has been on the register for 29 years 2 months.
The register currently records it as active. Its 2025 accounts report net assets of £-1.64M and 117 employees. Its accounts are past the filing deadline shown on the registry record.
ONCE UPON A TIME MARKETING LIMITED: frequently asked questions
Answered from this company's own registry record and filed figures.
What does ONCE UPON A TIME MARKETING LIMITED do?
Companies House records ONCE UPON A TIME MARKETING LIMITED under one registered business activity: Advertising agencies (73.11 - SIC 2007).
Is ONCE UPON A TIME MARKETING LIMITED still active?
ONCE UPON A TIME MARKETING LIMITED is recorded as active on the Companies House register, and has been on it since 22/07/1997.
What are ONCE UPON A TIME MARKETING LIMITED's latest reported financials?
The most recent accounts Okredo holds cover 2025 and report net assets of £-1.64M, total assets of £5.67M, cash in bank of £271.79K and total liabilities of £6.75M.
When did ONCE UPON A TIME MARKETING LIMITED last file with Companies House?
The most recent document on the record is dated 19/08/2026: Confirmation statement made on 2026-07-16 with updates, 1 month ago.
When are ONCE UPON A TIME MARKETING LIMITED's next filings due?
On the current registry record, accounts are due by 30/04/2026, which has passed.
Who runs ONCE UPON A TIME MARKETING LIMITED?
Companies House lists 56 officers (2 currently in post) and 5 people with significant control (3 current).