PERSUASION COMMUNICATIONS LIMITED Financials
- Company number
- 06672377CopyCopy
- Registered office
- 16 Capricorn Centre Cranes Farm Road, Basildon, Essex SS14 3JJ
- Incorporated
- 13/08/2008
Company snapshot
- Status
- Active
- Employees
- 9 (2025)
- Latest financial data
- 2025
- Accounts type
- Total Exemption Full
Financial highlights
Latest reported figures. Okredo holds filed data for 2021–2025.
Net Assets
-76.33%vs 20242024: £210.29K
Total Assets
-45.95%vs 20242024: £636.46K
Cash in Bank
-55.98%vs 20242024: £253.15K
Total Liabilities
-31.20%vs 20242024: £390.37K
Employees
-2vs 20242024: 11
In 2025, PERSUASION COMMUNICATIONS LIMITED reported net assets of £49.79K. The same filing shows total assets of £343.99K, cash in bank of £111.43K and total liabilities of £268.58K. Reported headcount was 9 in 2025. Total Assets fell from £636.46K in 2024 to £343.99K in 2025 (-45.95%). Okredo holds filed figures for 2021–2025; the table below lists every reported indicator by year. See every reported indicator by year.
Financial performance
Pick a measure to see how it has moved across the reported years, with the year-on-year change beneath it.
Net Assets
-76.33%from £210.29K in 2024Year-on-year change
Net Assets as filed for 2021–2025. Every figure in this chart is also in the financial history table.
3-year financial trend (2023–2025)
How the figures PERSUASION COMMUNICATIONS LIMITED filed moved across the three reported years 2023, 2024 and 2025 — measured end to end rather than year on year.
Net Assets
-85.6%vs 2023-62% a year compound (CAGR)
Cash in Bank
-60.9%vs 2023-37.5% a year compound (CAGR)
Total Assets
-57.1%vs 2023-34.5% a year compound (CAGR)
Total Liabilities
-35%vs 2023-19.4% a year compound (CAGR)
Employees
-18.2%vs 2023-2Biggest decrease
Net Assets-85.6%
£344.84K in 2023 to £49.79K in 2025
Every indicator Okredo holds for PERSUASION COMMUNICATIONS LIMITED fell between 2023 and 2025. The steepest fall came in net assets, pointing to a weakening balance sheet, with cash in bank, total assets, total liabilities and employee numbers falling alongside it. See the full year-by-year figures.
Ratios from the filed figures
Calculated from PERSUASION COMMUNICATIONS LIMITED's own reported amounts, each shown against the year it was derived from — nothing here is estimated or industry-averaged.
- Net assets to total assets
- 14.47%2025
- Reported net assets divided by reported total assets, for the latest year both were filed. Shows how much of the asset base is not financed by liabilities.
- Liabilities to total assets
- 78.08%2025
- Total liabilities divided by reported total assets, for the latest year both were available. Shows how much of the asset base is funded by obligations.
- Cash to liabilities
- 41.49%2025
- Reported cash in bank divided by total liabilities for the same year. Shows what share of outstanding obligations the reported cash balance would cover.
- Cash to total assets
- 32.39%2025
- Reported cash in bank divided by reported total assets, for the latest year both were filed.
Financial history
Every indicator Okredo tracks, year by year.
Reported financial indicators for PERSUASION COMMUNICATIONS LIMITED by year. Amounts are as filed; a dash means the figure was not reported for that year.
| Indicator | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Net Assets£ | 57.36K | 287.13K | 344.84K | 210.29K | 49.79K |
| Total Assets£ | 340.48K | 743.59K | 802.66K | 636.46K | 343.99K |
| Cash in Bank£ | 100.96K | 340.52K | 285.07K | 253.15K | 111.43K |
| Total Liabilities£ | 283.12K | 420.17K | 413.10K | 390.37K | 268.58K |
| Employees | 9 | 11 | 11 | 11 | 9 |
PERSUASION COMMUNICATIONS LIMITED financials: frequently asked questions
Answered from this company's own filed figures.
Yes. Okredo holds filed figures for PERSUASION COMMUNICATIONS LIMITED covering 2021–2025, across 5 reported indicators. The most recent reported year is 2025.
PERSUASION COMMUNICATIONS LIMITED reported net assets of £49.79K for 2025. That compares with £210.29K in 2024, a change of -76.33%.
PERSUASION COMMUNICATIONS LIMITED reported total assets of £343.99K for 2025. That compares with £636.46K in 2024, a change of -45.95%.
PERSUASION COMMUNICATIONS LIMITED reported cash in bank of £111.43K for 2025. That compares with £253.15K in 2024, a change of -55.98%.
PERSUASION COMMUNICATIONS LIMITED reported 9 employees in 2025, compared with 11 in 2024.
Between 2023 and 2025, PERSUASION COMMUNICATIONS LIMITED's net assets fell by 85.6%, cash in bank fell by 60.9%, total assets fell by 57.1% and total liabilities fell by 35%. Net assets contracted at 62% a year across the two years to 2025, from £344.84K to £49.79K. Reported headcount went from 11 in 2023 to 9 in 2025 (-2).
Okredo holds reported figures for the years 2021, 2022, 2023, 2024, 2025. Where an indicator was not reported for a given year, the financial history table shows a dash rather than a value.