SALES ASSISTANCE LIMITED Financials
- Company number
- 04489650CopyCopy
- Registered office
- Units 1 & 2, Blackwell Road Huthwaite, Sutton-In-Ashfield, Nottinghamshire NG17 2RF
- Incorporated
- 18/07/2002
Company snapshot
- Status
- Active
- Employees
- 58 (2025)
- Latest financial data
- 2025
- Accounts type
- Full
Financial highlights
Latest reported figures. Okredo holds filed data for 2021–2025.
Net Assets
27.24%vs 20242024: £7.42M
Total Assets
19.58%vs 20242024: £32.81M
Cash in Bank
48.99%vs 20242024: £2.91M
Total Liabilities
17.35%vs 20242024: £25.39M
Employees
+11vs 20242024: 47
In 2025, SALES ASSISTANCE LIMITED reported net assets of £9.44M. The same filing shows total assets of £39.24M, cash in bank of £4.33M and total liabilities of £29.80M. Reported headcount was 58 in 2025. Total Assets rose from £32.81M in 2024 to £39.24M in 2025 (19.58%). Okredo holds filed figures for 2021–2025; the table below lists every reported indicator by year. See every reported indicator by year.
Financial performance
Pick a measure to see how it has moved across the reported years, with the year-on-year change beneath it.
Net Assets
27.24%from £7.42M in 2024Year-on-year change
Net Assets as filed for 2021–2025. Every figure in this chart is also in the financial history table.
3-year financial trend (2023–2025)
How the figures SALES ASSISTANCE LIMITED filed moved across the three reported years 2023, 2024 and 2025 — measured end to end rather than year on year.
Net Assets
+66.7%vs 2023+29.1% a year compound (CAGR)
Cash in Bank
+76.6%vs 2023+32.9% a year compound (CAGR)
Total Assets
+44.4%vs 2023+20.2% a year compound (CAGR)
Total Liabilities
+38.5%vs 2023+17.7% a year compound (CAGR)
Employees
+41.5%vs 2023+17Biggest increase
Cash in Bank+76.6%
£2.45M in 2023 to £4.33M in 2025
Every indicator Okredo holds for SALES ASSISTANCE LIMITED rose between 2023 and 2025. The steepest rise came in cash in bank, pointing to a more liquid cash position, with net assets, total assets, total liabilities and employee numbers climbing alongside it. See the full year-by-year figures.
Ratios from the filed figures
Calculated from SALES ASSISTANCE LIMITED's own reported amounts, each shown against the year it was derived from — nothing here is estimated or industry-averaged.
- Net assets to total assets
- 24.07%2025
- Reported net assets divided by reported total assets, for the latest year both were filed. Shows how much of the asset base is not financed by liabilities.
- Liabilities to total assets
- 75.93%2025
- Total liabilities divided by reported total assets, for the latest year both were available. Shows how much of the asset base is funded by obligations.
- Cash to liabilities
- 14.54%2025
- Reported cash in bank divided by total liabilities for the same year. Shows what share of outstanding obligations the reported cash balance would cover.
- Cash to total assets
- 11.04%2025
- Reported cash in bank divided by reported total assets, for the latest year both were filed.
- Revenue per employee
- £2.44M2025
- Reported turnover divided by the reported average number of employees, for the latest year both were filed. Shows how much revenue the business generates per employee.
Financial history
Every indicator Okredo tracks, year by year.
Reported financial indicators for SALES ASSISTANCE LIMITED by year. Amounts are as filed; a dash means the figure was not reported for that year.
| Indicator | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Net Assets£ | 2.89M | 4.40M | 5.66M | 7.42M | 9.44M |
| Total Assets£ | 17.36M | 24.78M | 27.17M | 32.81M | 39.24M |
| Cash in Bank£ | 1.11M | 1.63M | 2.45M | 2.91M | 4.33M |
| Total Liabilities£ | 14.47M | 20.38M | 21.51M | 25.39M | 29.80M |
| Employees | 40 | 45 | 41 | 47 | 58 |
SALES ASSISTANCE LIMITED financials: frequently asked questions
Answered from this company's own filed figures.
Yes. Okredo holds filed figures for SALES ASSISTANCE LIMITED covering 2021–2025, across 5 reported indicators. The most recent reported year is 2025.
SALES ASSISTANCE LIMITED reported net assets of £9.44M for 2025. That compares with £7.42M in 2024, a change of 27.24%.
SALES ASSISTANCE LIMITED reported total assets of £39.24M for 2025. That compares with £32.81M in 2024, a change of 19.58%.
SALES ASSISTANCE LIMITED reported cash in bank of £4.33M for 2025. That compares with £2.91M in 2024, a change of 48.99%.
SALES ASSISTANCE LIMITED reported 58 employees in 2025, compared with 47 in 2024.
Between 2023 and 2025, SALES ASSISTANCE LIMITED's net assets rose by 66.7%, cash in bank rose by 76.6%, total assets rose by 44.4% and total liabilities rose by 38.5%. Net assets compounded at 29.1% a year across the two years to 2025, from £5.66M to £9.44M. Reported headcount went from 41 in 2023 to 58 in 2025 (+17).
Okredo holds reported figures for the years 2021, 2022, 2023, 2024, 2025. Where an indicator was not reported for a given year, the financial history table shows a dash rather than a value.