THE GOOD TOY GUIDE LIMITED Financials
- Company number
- 07996420CopyCopy
- Registered office
- 11 Hinton Road, Brackley NN13 7EQ
- Incorporated
- 19/03/2012
Company snapshot
- Status
- Active
- Employees
- 11 (2025)
- Latest financial data
- 2025
- Accounts type
- Total Exemption Full
Financial highlights
Latest reported figures. Okredo holds filed data for 2021–2025.
Net Assets
-48.36%vs 20242024: £-450.74K
Total Assets
-72.37%vs 20242024: £153.30K
Cash in Bank
-86.35%vs 20242024: £31.26K
Total Liabilities
17.89%vs 20242024: £601.09K
Employees
+1vs 20242024: 10
In 2025, THE GOOD TOY GUIDE LIMITED reported net assets of £-668.70K. The same filing shows total assets of £42.36K, cash in bank of £4.27K and total liabilities of £708.64K. Reported headcount was 11 in 2025. Net Assets fell from £-450.74K in 2024 to £-668.70K in 2025 (-48.36%). Okredo holds filed figures for 2021–2025; the table below lists every reported indicator by year. See every reported indicator by year.
Financial performance
Pick a measure to see how it has moved across the reported years, with the year-on-year change beneath it.
Net Assets
-48.36%from £-450.74K in 2024Year-on-year change
Net Assets as filed for 2021–2025. Every figure in this chart is also in the financial history table.
3-year financial trend (2023–2025)
How the figures THE GOOD TOY GUIDE LIMITED filed moved across the three reported years 2023, 2024 and 2025 — measured end to end rather than year on year.
Net Assets
Decreasedvs 2023Cash in Bank
-69.4%vs 2023-44.7% a year compound (CAGR)
Total Assets
-62.4%vs 2023-38.7% a year compound (CAGR)
Total Liabilities
+31.8%vs 2023+14.8% a year compound (CAGR)
Employees
+22.2%vs 2023+2Biggest increase
Total Liabilities+31.8%
£537.86K in 2023 to £708.64K in 2025
Biggest decrease
Cash in Bank-69.4%
£13.94K in 2023 to £4.27K in 2025
THE GOOD TOY GUIDE LIMITED's filings pull in both directions between 2023 and 2025. The steepest rise came in total liabilities, pointing to heavier outstanding obligations, set against a fall in cash in bank, pointing to a tighter cash position. See the full year-by-year figures.
Ratios from the filed figures
Calculated from THE GOOD TOY GUIDE LIMITED's own reported amounts, each shown against the year it was derived from — nothing here is estimated or industry-averaged.
- Net assets to total assets
- -1,578.54%2025
- Reported net assets divided by reported total assets, for the latest year both were filed. Shows how much of the asset base is not financed by liabilities.
- Liabilities to total assets
- 1,672.82%2025
- Total liabilities divided by reported total assets, for the latest year both were available. Shows how much of the asset base is funded by obligations.
- Cash to liabilities
- 0.60%2025
- Reported cash in bank divided by total liabilities for the same year. Shows what share of outstanding obligations the reported cash balance would cover.
- Cash to total assets
- 10.08%2025
- Reported cash in bank divided by reported total assets, for the latest year both were filed.
Financial history
Every indicator Okredo tracks, year by year.
Reported financial indicators for THE GOOD TOY GUIDE LIMITED by year. Amounts are as filed; a dash means the figure was not reported for that year.
| Indicator | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Net Assets£ | -253.91K | -367.12K | -427.57K | -450.74K | -668.70K |
| Total Assets£ | 50.37K | 92.14K | 112.57K | 153.30K | 42.36K |
| Cash in Bank£ | 9.02K | 6.92K | 13.94K | 31.26K | 4.27K |
| Total Liabilities£ | 302.42K | 456.21K | 537.86K | 601.09K | 708.64K |
| Employees | 7 | 10 | 9 | 10 | 11 |
THE GOOD TOY GUIDE LIMITED financials: frequently asked questions
Answered from this company's own filed figures.
Yes. Okredo holds filed figures for THE GOOD TOY GUIDE LIMITED covering 2021–2025, across 5 reported indicators. The most recent reported year is 2025.
THE GOOD TOY GUIDE LIMITED reported net assets of £-668.70K for 2025. That compares with £-450.74K in 2024, a change of -48.36%.
THE GOOD TOY GUIDE LIMITED reported total assets of £42.36K for 2025. That compares with £153.30K in 2024, a change of -72.37%.
THE GOOD TOY GUIDE LIMITED reported cash in bank of £4.27K for 2025. That compares with £31.26K in 2024, a change of -86.35%.
THE GOOD TOY GUIDE LIMITED reported 11 employees in 2025, compared with 10 in 2024.
Between 2023 and 2025, THE GOOD TOY GUIDE LIMITED's cash in bank fell by 69.4%, total assets fell by 62.4%, total liabilities rose by 31.8% and employee numbers rose by 22.2%. Cash in bank contracted at 44.7% a year across the two years to 2025, from £13.94K to £4.27K. Reported headcount went from 9 in 2023 to 11 in 2025 (+2).
Okredo holds reported figures for the years 2021, 2022, 2023, 2024, 2025. Where an indicator was not reported for a given year, the financial history table shows a dash rather than a value.