Annual accounts
Total Exemption Full accounts
31/12/2026Filing deadline
Made up to 30/09/2024Due 31/12/2026
- Next accounts made up to
- 31/12/2025
- Last accounts made up to
- 30/09/2024
WAT THE BRAND LTD
ActiveRegistry details
Reference data exactly as held at Companies House.
Copy registry details
- Registered office
- 1st Floor, Spitalfields House, Stirling Way, Borehamwood WD6 2FX
- Classification (SIC)
- Other retail sale not in stores stalls or markets (47.99 - SIC 2007)
- Accounts type
- Total Exemption Full
Company activity
The 4 most recent documents filed at Companies House.
Pre-Score for UK companies is coming soon
- 26/03/2026View PDF (2 pages)
Notification of a person with significant control statement
- 25/03/2026View PDF (2 pages)
Change of details for Miss Nicola Green as a person with significant control on 2026-03-25
- 25/03/2026View PDF (1 pages)
Cessation of Sarah Anne Ellis as a person with significant control on 2026-03-25
- 25/03/2026View PDF (2 pages)
Appointment of Mr Asif Ibrahim Bux as a director on 2026-03-25
Coming soon
What Pre-Score will tell you
- Whether the filed accounts are strengthening or weakening year on year.
- Whether this company files on time, and how often its record changes.
- How its officers and controlling parties connect to other UK companies.
Accounts and confirmation statement
The two filings Companies House requires every year, and where each one stands against its deadline today.
Due in 89 days
Confirmation statement
Confirms the registry record is up to date
08/04/2027Filing deadline
Last statement 25/03/2026Due 08/04/2027
- Next statement date
- 25/03/2027
- Last statement dated
- 25/03/2026
Financial performance
The latest figures WAT THE BRAND LTD filed. Okredo holds filed accounts data for 2021–2024; the year-by-year record is on the financials page.
Net Assets
£10.41K2024
-92.53%vs 20232023: £139.47K
Total Assets
£309.95K2024
-10.00%vs 20232023: £344.38K
Cash in Bank
£131.16K2024
96.40%vs 20232023: £66.78K
Total Liabilities
£298.85K2024
45.89%vs 20232023: £204.84K
Employees
42024
+3vs 20232023: 1
Of the 4 measures with an earlier filing to compare against, 2 rose and 2 fell. Net assets moved furthest, down 92.53% on 2023. See the full financial analysis for WAT THE BRAND LTD.
The full financial record
Four ways through WAT THE BRAND LTD's filed accounts — the year-by-year numbers, the compound rates and the ratios behind them.
Net Assets · -72.3% a year (CAGR)Three-year trend, 2022–2024Every measure end to end across 2022, 2023 and 2024, with the compound rate behind each one.See what moved5 chartsCharts by indicator5 filed indicators plotted year by year, 2021–2024.Plot the figuresNothing estimatedRatios from the filed figures4 ratios computed from this company's own reported amounts, each shown against the year it was derived from.Check the ratios5 × 4 yearsEvery figure by yearAll 5 measures Okredo tracks across 4 reported years, exactly as filed.Open the table
Employees
Headcount as reported to Companies House for 2021–2024.
| Year | Employees | Change |
|---|---|---|
| 2024 | 4 | +3 |
| 2023 | 1 | -2 |
| 2022 | 3 | 0 |
| 2021 | 3 | – |
Reported employee count increased from 3 in 2021 to 4 in 2024. See how headcount moved alongside the reported financials.
Credit report
It is a professional assessment of the company 's performance, revealing company's potential and risks, showing it's past experiences and revealing future prospects.
- Company potential
- Risk indicators
- Past performance
- Future prospects
Officers
5Directors, secretaries and other appointed officers, with the period each has served.
| Person | Role | Period | Connected companies |
|---|---|---|---|
| Director | 25/03/2026–Present | 49 | |
| Director | 28/09/2020–Present | 2 | |
| Director | 25/03/2026–Present | 12 | |
| Director | 28/09/2020–Present | 2 | |
| Director | 28/09/2020–Present | 1 |
Persons with significant control
6Individuals or entities with significant control over the company, as declared to Companies House.
| Person | Period | Connected companies |
|---|---|---|
| 28/09/2020–25/03/2026 | 2 | |
| 28/09/2020–Present | 2 | |
| 28/09/2020–Present | 2 | |
| 28/09/2020–25/03/2026 | 2 | |
| 28/09/2020–Present | 1 | |
| 28/09/2020–25/03/2026 | 1 |
Filing history and recent activity
Every document on the Companies House record, newest first.
- Filings on record
- 22
- Since 26/10/2022
- Last 12 months
- 11
- +9 vs the year before
- Most recent filing
- 26/03/2026
- 6 months ago
What changed in the last year
- Officer changes (7)Latest 26/03/2026
- Confirmation statement (2)Latest 25/03/2026
- Registered officeLatest 28/10/2025
Filing timeline
- 26/03/2026View PDF (2 pages)
Notification of a person with significant control statement
- 25/03/2026View PDF (2 pages)
Change of details for Miss Nicola Green as a person with significant control on 2026-03-25
- 25/03/2026View PDF (1 pages)
Cessation of Sarah Anne Ellis as a person with significant control on 2026-03-25
- 25/03/2026View PDF (2 pages)
Appointment of Mr Asif Ibrahim Bux as a director on 2026-03-25
- 25/03/2026View PDF (2 pages)
Appointment of James Courtney Plant as a director on 2026-03-25
- 25/03/2026View PDF (1 pages)
Cessation of Philippa Ross as a person with significant control on 2026-03-25
- 25/03/2026View PDF (1 pages)
Cessation of Nicola Green as a person with significant control on 2026-03-25
- 25/03/2026View PDF (5 pages)
Confirmation statement made on 2026-03-25 with updates
- 28/10/2025View PDF (1 pages)
Registered office address changed from 27 Engliff Lane Woking GU22 8SU England to 1st Floor, Spitalfields House Stirling Way Borehamwood WD6 2FX on 2025-10-28
- 28/10/2025View PDF (3 pages)
Confirmation statement made on 2025-09-27 with no updates
- 28/10/2025View PDF (1 pages)
Current accounting period extended from 2025-09-30 to 2025-12-31
- 30/06/2025View PDF (9 pages)
Total exemption full accounts made up to 2024-09-30
Showing 12 of 22 filings
See when the next accounts and confirmation statement are due
Similar companies
2,734 UK companies are similar to WAT THE BRAND LTD, sharing the same company status (Active), the same industry sector and activity group (Other retail sale not in stores stalls or markets) and a comparable number of employees. The 5 closest matches are shown below to help you compare competitors and industry peers.
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- Activity
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- Company no.
- SC658589
- Incorporated
- 31/03/2020
- Employees
- 3
SHYAM & SHUBH LIMITED
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- Activity
- Retail sale in non-specialised stores with food beverages or tobacco predominating
- Company no.
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- Incorporated
- 05/01/2018
- Employees
- 4
HEARNE'S SALES LIMITED
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- Activity
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E VOHRA LIMITED
Active40 Market Street, Loughborough LE11 3ER
- Activity
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JR SMART LIVING LTD
Active40/42 Brantwood Avenue, Dundee DD3 6EW
- Activity
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About WAT THE BRAND LTD
A short description of the company, written from its Companies House record.
WAT THE BRAND LTD is a private limited company registered in the United Kingdom, based in 1st Floor, Spitalfields House, Stirling Way, Borehamwood WD6 2FX. Companies House classifies its business as Other retail sale not in stores stalls or markets. It has been on the register for 6 years.
The register currently records it as active. Its 2024 accounts report net assets of £10.41K and 4 employees.
WAT THE BRAND LTD: frequently asked questions
Answered from this company's own registry record and filed figures.
Companies House records WAT THE BRAND LTD under one registered business activity: Other retail sale not in stores stalls or markets (47.99 - SIC 2007).
WAT THE BRAND LTD is recorded as active on the Companies House register, and has been on it since 28/09/2020.
The most recent accounts Okredo holds cover 2024 and report net assets of £10.41K, total assets of £309.95K, cash in bank of £131.16K and total liabilities of £298.85K.
The most recent document on the record is dated 26/03/2026: Notification of a person with significant control statement, 6 months ago.
On the current registry record, accounts are due by 31/12/2026 and the next confirmation statement is due by 08/04/2027.
Companies House lists 5 officers and 6 people with significant control (3 current).