AUTOMATIC CHOICE LIMITED Financials
- Company number
- 02774757CopyCopy
- Registered office
- Herston Cross House, 230 High Street, Swanage, Dorset BH19 2PQ
- Incorporated
- 18/12/1992
Company snapshot
- Status
- Active
- Employees
- 14 (2025)
- Latest financial data
- 2025
- Accounts type
- Total Exemption Full
Financial highlights
Latest reported figures. Okredo holds filed data for 2021–2025.
Net Assets
-10.97%vs 20242024: £1.84M
Total Assets
-12.58%vs 20242024: £2.36M
Cash in Bank
-18.72%vs 20242024: £983.31K
Total Liabilities
-16.41%vs 20242024: £441.29K
Employees
0vs 20242024: 14
In 2025, AUTOMATIC CHOICE LIMITED reported net assets of £1.64M. The same filing shows total assets of £2.06M, cash in bank of £799.22K and total liabilities of £368.86K. Reported headcount was 14 in 2025. Total Assets fell from £2.36M in 2024 to £2.06M in 2025 (-12.58%). Okredo holds filed figures for 2021–2025; the table below lists every reported indicator by year. See every reported indicator by year.
Financial performance
Pick a measure to see how it has moved across the reported years, with the year-on-year change beneath it.
Net Assets
-10.97%from £1.84M in 2024Year-on-year change
Net Assets as filed for 2021–2025. Every figure in this chart is also in the financial history table.
3-year financial trend (2023–2025)
How the figures AUTOMATIC CHOICE LIMITED filed moved across the three reported years 2023, 2024 and 2025 — measured end to end rather than year on year.
Net Assets
-16.5%vs 2023-8.6% a year compound (CAGR)
Cash in Bank
-25.2%vs 2023-13.5% a year compound (CAGR)
Total Assets
-18.5%vs 2023-9.7% a year compound (CAGR)
Total Liabilities
-25.3%vs 2023-13.6% a year compound (CAGR)
Employees
0%vs 2023Biggest decrease
Total Liabilities-25.3%
£493.67K in 2023 to £368.86K in 2025
Every measure that changed in AUTOMATIC CHOICE LIMITED's filings between 2023 and 2025 fell. The steepest fall came in total liabilities, pointing to lighter outstanding obligations, with net assets, cash in bank and total assets falling alongside it. See the full year-by-year figures.
Ratios from the filed figures
Calculated from AUTOMATIC CHOICE LIMITED's own reported amounts, each shown against the year it was derived from — nothing here is estimated or industry-averaged.
- Net assets to total assets
- 79.54%2025
- Reported net assets divided by reported total assets, for the latest year both were filed. Shows how much of the asset base is not financed by liabilities.
- Liabilities to total assets
- 17.91%2025
- Total liabilities divided by reported total assets, for the latest year both were available. Shows how much of the asset base is funded by obligations.
- Cash to liabilities
- 216.67%2025
- Reported cash in bank divided by total liabilities for the same year. Shows what share of outstanding obligations the reported cash balance would cover.
- Cash to total assets
- 38.80%2025
- Reported cash in bank divided by reported total assets, for the latest year both were filed.
Financial history
Every indicator Okredo tracks, year by year.
Reported financial indicators for AUTOMATIC CHOICE LIMITED by year. Amounts are as filed; a dash means the figure was not reported for that year.
| Indicator | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Net Assets£ | 1.37M | 1.50M | 1.96M | 1.84M | 1.64M |
| Total Assets£ | 1.76M | 1.89M | 2.53M | 2.36M | 2.06M |
| Cash in Bank£ | 600.30K | 544.62K | 1.07M | 983.31K | 799.22K |
| Total Liabilities£ | 357.00K | 339.03K | 493.67K | 441.29K | 368.86K |
| Employees | 16 | 14 | 14 | 14 | 14 |
AUTOMATIC CHOICE LIMITED financials: frequently asked questions
Answered from this company's own filed figures.
Yes. Okredo holds filed figures for AUTOMATIC CHOICE LIMITED covering 2021–2025, across 5 reported indicators. The most recent reported year is 2025.
AUTOMATIC CHOICE LIMITED reported net assets of £1.64M for 2025. That compares with £1.84M in 2024, a change of -10.97%.
AUTOMATIC CHOICE LIMITED reported total assets of £2.06M for 2025. That compares with £2.36M in 2024, a change of -12.58%.
AUTOMATIC CHOICE LIMITED reported cash in bank of £799.22K for 2025. That compares with £983.31K in 2024, a change of -18.72%.
AUTOMATIC CHOICE LIMITED reported 14 employees in 2025, compared with 14 in 2024.
Between 2023 and 2025, AUTOMATIC CHOICE LIMITED's net assets fell by 16.5%, cash in bank fell by 25.2%, total assets fell by 18.5% and total liabilities fell by 25.3%. Net assets contracted at 8.6% a year across the two years to 2025, from £1.96M to £1.64M. Reported headcount went from 14 in 2023 to 14 in 2025.
Okredo holds reported figures for the years 2021, 2022, 2023, 2024, 2025. Where an indicator was not reported for a given year, the financial history table shows a dash rather than a value.