Annual accounts
Total Exemption Full accounts
30/09/2027Filing deadline
Made up to 31/12/2025Due 30/09/2027
- Next accounts made up to
- 31/12/2026
- Last accounts made up to
- 31/12/2025
BRAND TRACTION LIMITED
ActiveRegistry details
Reference data exactly as held at Companies House.
Copy registry details
- Registered office
- 167-169 Great Portland Street, 5th Floor, London, Greater London W1W 5PF
- Classification (SIC)
- Business and domestic software development (62.01/2 - SIC 2007)
- Accounts type
- Total Exemption Full
Company activity
The 4 most recent documents filed at Companies House.
Pre-Score for UK companies is coming soon
- 05/01/2026View PDF (8 pages)
Total exemption full accounts made up to 2025-12-31
- 09/12/2025View PDF (2 pages)
Change of details for Proquo Ai Holdings Limited as a person with significant control on 2025-09-28
- 09/10/2025View PDF (4 pages)
Confirmation statement made on 2025-09-27 with updates
- 15/09/2025View PDF (18 pages)
Registration of charge 142649020003, created on 2025-09-15
Coming soon
What Pre-Score will tell you
- Whether the filed accounts are strengthening or weakening year on year.
- Whether this company files on time, and how often its record changes.
- How its officers and controlling parties connect to other UK companies.
Accounts and confirmation statement
The two filings Companies House requires every year, and where each one stands against its deadline today.
On schedule
Confirmation statement
Confirms the registry record is up to date
11/10/2026Filing deadline
Last statement 27/09/2025Due 11/10/2026
- Next statement date
- 27/09/2026
- Last statement dated
- 27/09/2025
Financial performance
The latest figures BRAND TRACTION LIMITED filed. Okredo holds filed accounts data for 2022–2025; the year-by-year record is on the financials page.
Net Assets
£-7.53M2025
-13.99%vs 20242024: £-6.60M
Total Assets
£445.80K2025
-15.22%vs 20242024: £525.81K
Cash in Bank
£197.52K2025
1.14K%vs 20242024: £15.94K
Total Liabilities
£8.35M2025
10.37%vs 20242024: £7.57M
Employees
62025
-2vs 20242024: 8
Of the 4 measures with an earlier filing to compare against, 2 rose and 2 fell. Net assets moved furthest, down 13.99% on 2024. See the full financial analysis for BRAND TRACTION LIMITED.
The full financial record
Four ways through BRAND TRACTION LIMITED's filed accounts — the year-by-year numbers, the compound rates and the ratios behind them.
Cash in Bank · +97.7% a year (CAGR)Three-year trend, 2023–2025Every measure end to end across 2023, 2024 and 2025, with the compound rate behind each one.See what moved5 chartsCharts by indicator5 filed indicators plotted year by year, 2022–2025.Plot the figuresNothing estimatedRatios from the filed figures4 ratios computed from this company's own reported amounts, each shown against the year it was derived from.Check the ratios5 × 4 yearsEvery figure by yearAll 5 measures Okredo tracks across 4 reported years, exactly as filed.Open the table
Employees
Headcount as reported to Companies House for 2022–2025.
| Year | Employees | Change |
|---|---|---|
| 2025 | 6 | -2 |
| 2024 | 8 | -6 |
| 2023 | 14 | -6 |
| 2022 | 20 | – |
Reported employee count decreased from 20 in 2022 to 6 in 2025. See how headcount moved alongside the reported financials.
Credit report
It is a professional assessment of the company 's performance, revealing company's potential and risks, showing it's past experiences and revealing future prospects.
- Company potential
- Risk indicators
- Past performance
- Future prospects
Officers
6Directors, secretaries and other appointed officers, with the period each has served.
| Person | Role | Period | Connected companies |
|---|---|---|---|
| Director | 08/08/2022–06/09/2024 | 22 | |
| Director | 06/09/2024–Present | 6 | |
| Director | 29/07/2022–06/09/2024 | 41 | |
| Director | 16/02/2024–11/11/2024 | 0 | |
| Director | 11/11/2024–Present | 5 | |
| Director | 11/11/2024–Present | 4 |
Persons with significant control
1Individuals or entities with significant control over the company, as declared to Companies House.
| Person | Period | Connected companies |
|---|---|---|
| 03/08/2022–Present | 0 |
Filing history and recent activity
Every document on the Companies House record, newest first.
- Filings on record
- 24
- Since 21/10/2022
- Last 12 months
- 3
- -5 vs the year before
- Most recent filing
- 05/01/2026
- 8 months ago
What changed in the last year
- Accounts filedLatest 05/01/2026
- Officer changesLatest 09/12/2025
- Confirmation statementLatest 09/10/2025
Filing timeline
- 05/01/2026View PDF (8 pages)
Total exemption full accounts made up to 2025-12-31
- 09/12/2025View PDF (2 pages)
Change of details for Proquo Ai Holdings Limited as a person with significant control on 2025-09-28
- 09/10/2025View PDF (4 pages)
Confirmation statement made on 2025-09-27 with updates
- 15/09/2025View PDF (18 pages)
Registration of charge 142649020003, created on 2025-09-15
- 04/07/2025View PDF (4 pages)
Satisfaction of charge 142649020001 in full
- 06/05/2025View PDF (1 pages)
Registered office address changed from Michelin House 81 Fulham Road London Greater London SW3 6rd United Kingdom to 85 First Floor Great Portland Street London Greater London W1W 7LT on 2025-05-06
- 02/01/2025View PDF (8 pages)
Total exemption full accounts made up to 2024-12-31
- 16/12/2024View PDF (26 pages)
Registration of charge 142649020002, created on 2024-12-11
- 11/11/2024View PDF (1 pages)
Termination of appointment of David Brennan as a director on 2024-11-11
- 11/11/2024View PDF (2 pages)
Appointment of Mr Tyson Jamie Mckeown as a director on 2024-11-11
- 11/11/2024View PDF (2 pages)
Appointment of Mrs Sherissa Naicker as a director on 2024-11-11
- 27/09/2024View PDF (4 pages)
Confirmation statement made on 2024-09-27 with updates
Showing 12 of 24 filings
See when the next accounts and confirmation statement are due
Similar companies
1,051 UK companies are similar to BRAND TRACTION LIMITED, sharing the same company status (Active), the same industry sector and activity group (Business and domestic software development) and a comparable number of employees. The 5 closest matches are shown below to help you compare competitors and industry peers.
CAURI LTD
ActiveOffice 2.84 Spaces Lewis Building, 35 Bull Street, Birmingham B4 6AF
- Activity
- Business and domestic software development
- Company no.
- 09507138
- Incorporated
- 24/03/2015
- Employees
- 6
COUNTRY CARE DEVELOPMENT SERVICES LTD
ActiveThe Meadows Beech Lane, Dove Holes, Buxton SK17 8DJ
- Activity
- Business and domestic software development
- Company no.
- 12107094
- Incorporated
- 17/07/2019
- Employees
- 5
MARIN SOFTWARE LIMITED
Active167-169 Great Portland Street, London W1W 5PF
- Activity
- Business and domestic software development
- Company no.
- 06854763
- Incorporated
- 21/03/2009
- Employees
- 5
BOXMATE LTD
Active3rd Floor 1 Ashley Road, Altrincham, Cheshire WA14 2DT
- Activity
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- Company no.
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- 5
S.B. COMPUTERS LTD.
Active88 Wilsthorpe Road, Long Eaton, Nottingham, Nottinghamshire NG10 3LE
- Activity
- Other information technology service activities
- Company no.
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- Incorporated
- 27/11/2002
- Employees
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About BRAND TRACTION LIMITED
A short description of the company, written from its Companies House record.
BRAND TRACTION LIMITED is a private limited company registered in the United Kingdom, based in 167-169 Great Portland Street, 5th Floor, London, Greater London W1W 5PF. Companies House classifies its business as Business and domestic software development. It has been on the register for 4 years 2 months.
The register currently records it as active. Its 2025 accounts report net assets of £-7.53M and 6 employees.
BRAND TRACTION LIMITED: frequently asked questions
Answered from this company's own registry record and filed figures.
Companies House records BRAND TRACTION LIMITED under one registered business activity: Business and domestic software development (62.01/2 - SIC 2007).
BRAND TRACTION LIMITED is recorded as active on the Companies House register, and has been on it since 29/07/2022.
The most recent accounts Okredo holds cover 2025 and report net assets of £-7.53M, total assets of £445.80K, cash in bank of £197.52K and total liabilities of £8.35M.
The most recent document on the record is dated 05/01/2026: Total exemption full accounts made up to 2025-12-31, 8 months ago.
On the current registry record, accounts are due by 30/09/2027 and the next confirmation statement is due by 11/10/2026.
Companies House lists 6 officers (3 currently in post) and 1 person with significant control.