BRAND TRACTION LIMITED Financials
- Company number
- 14264902CopyCopy
- Registered office
- 167-169 Great Portland Street, 5th Floor, London, Greater London W1W 5PF
- Incorporated
- 29/07/2022
Company snapshot
- Status
- Active
- Employees
- 6 (2025)
- Latest financial data
- 2025
- Accounts type
- Total Exemption Full
Financial highlights
Latest reported figures. Okredo holds filed data for 2022–2025.
Net Assets
-13.99%vs 20242024: £-6.60M
Total Assets
-15.22%vs 20242024: £525.81K
Cash in Bank
1.14K%vs 20242024: £15.94K
Total Liabilities
10.37%vs 20242024: £7.57M
Employees
-2vs 20242024: 8
In 2025, BRAND TRACTION LIMITED reported net assets of £-7.53M. The same filing shows total assets of £445.80K, cash in bank of £197.52K and total liabilities of £8.35M. Reported headcount was 6 in 2025. Net Assets fell from £-6.60M in 2024 to £-7.53M in 2025 (-13.99%). Okredo holds filed figures for 2022–2025; the table below lists every reported indicator by year. See every reported indicator by year.
Financial performance
Pick a measure to see how it has moved across the reported years, with the year-on-year change beneath it.
Net Assets
-13.99%from £-6.60M in 2024Year-on-year change
Net Assets as filed for 2022–2025. Every figure in this chart is also in the financial history table.
3-year financial trend (2023–2025)
How the figures BRAND TRACTION LIMITED filed moved across the three reported years 2023, 2024 and 2025 — measured end to end rather than year on year.
Net Assets
Decreasedvs 2023Cash in Bank
+291%vs 2023+97.7% a year compound (CAGR)
Total Assets
-37.5%vs 2023-20.9% a year compound (CAGR)
Total Liabilities
+39.8%vs 2023+18.2% a year compound (CAGR)
Employees
-57.1%vs 2023-8Biggest increase
Cash in Bank+291%
£50.53K in 2023 to £197.52K in 2025
Biggest decrease
Employees-57.1%
14 in 2023 to 6 in 2025
BRAND TRACTION LIMITED's filings pull in both directions between 2023 and 2025. The steepest rise came in cash in bank, pointing to a more liquid cash position, set against a fall in employee numbers, pointing to a smaller workforce. See the full year-by-year figures.
Ratios from the filed figures
Calculated from BRAND TRACTION LIMITED's own reported amounts, each shown against the year it was derived from — nothing here is estimated or industry-averaged.
- Net assets to total assets
- -1,688.45%2025
- Reported net assets divided by reported total assets, for the latest year both were filed. Shows how much of the asset base is not financed by liabilities.
- Liabilities to total assets
- 1,873.92%2025
- Total liabilities divided by reported total assets, for the latest year both were available. Shows how much of the asset base is funded by obligations.
- Cash to liabilities
- 2.36%2025
- Reported cash in bank divided by total liabilities for the same year. Shows what share of outstanding obligations the reported cash balance would cover.
- Cash to total assets
- 44.31%2025
- Reported cash in bank divided by reported total assets, for the latest year both were filed.
Financial history
Every indicator Okredo tracks, year by year.
Reported financial indicators for BRAND TRACTION LIMITED by year. Amounts are as filed; a dash means the figure was not reported for that year.
| Indicator | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Net Assets£ | -3.57M | -5.26M | -6.60M | -7.53M |
| Total Assets£ | 1.26M | 713.30K | 525.81K | 445.80K |
| Cash in Bank£ | 89.59K | 50.53K | 15.94K | 197.52K |
| Total Liabilities£ | 4.80M | 5.98M | 7.57M | 8.35M |
| Employees | 20 | 14 | 8 | 6 |
BRAND TRACTION LIMITED financials: frequently asked questions
Answered from this company's own filed figures.
Yes. Okredo holds filed figures for BRAND TRACTION LIMITED covering 2022–2025, across 5 reported indicators. The most recent reported year is 2025.
BRAND TRACTION LIMITED reported net assets of £-7.53M for 2025. That compares with £-6.60M in 2024, a change of -13.99%.
BRAND TRACTION LIMITED reported total assets of £445.80K for 2025. That compares with £525.81K in 2024, a change of -15.22%.
BRAND TRACTION LIMITED reported cash in bank of £197.52K for 2025. That compares with £15.94K in 2024, a change of 1.14K%.
BRAND TRACTION LIMITED reported 6 employees in 2025, compared with 8 in 2024.
Between 2023 and 2025, BRAND TRACTION LIMITED's cash in bank rose by 291%, total assets fell by 37.5%, total liabilities rose by 39.8% and employee numbers fell by 57.1%. Cash in bank compounded at 97.7% a year across the two years to 2025, from £50.53K to £197.52K. Reported headcount went from 14 in 2023 to 6 in 2025 (-8).
Okredo holds reported figures for the years 2022, 2023, 2024, 2025. Where an indicator was not reported for a given year, the financial history table shows a dash rather than a value.