Annual accounts
Total Exemption Full accounts
31/01/2027Filing deadline
- Next accounts made up to
- 30/04/2026
- Last accounts made up to
- 30/04/2025
Reference data exactly as held at Companies House.
The 4 most recent documents filed at Companies House.
Total exemption full accounts made up to 2025-04-30
Confirmation statement made on 2025-11-08 with updates
Total exemption full accounts made up to 2024-04-30
Confirmation statement made on 2024-11-08 with updates
What Pre-Score will tell you

The two filings Companies House requires every year, and where each one stands against its deadline today.
Total Exemption Full accounts
31/01/2027Filing deadline
Confirms the registry record is up to date
The latest figures HONEST IDEAS LTD filed. Okredo holds filed accounts data for 2021–2025; the year-by-year record is on the financials page.
Net Assets
2024: £47.28K
Total Assets
2024: £115.46K
Cash in Bank
2024: £30.02K
Total Liabilities
2024: £68.18K
Employees
2024: 3
Of the 4 measures with an earlier filing to compare against, 4 fell. Total assets moved furthest, down 44.12% on 2024. See the full financial analysis for HONEST IDEAS LTD.
The full financial record
Four ways through HONEST IDEAS LTD's filed accounts — the year-by-year numbers, the compound rates and the ratios behind them.
Headcount as reported to Companies House for 2021–2025.
| Year | Employees | Change |
|---|---|---|
| 2025 | 3 | 0 |
| 2024 | 3 | 0 |
| 2023 | 3 | 0 |
| 2021 | 3 | – |
Reported employee count was unchanged at 3 between 2021 and 2025. See how headcount moved alongside the reported financials.
Credit report
It is a professional assessment of the company 's performance, revealing company's potential and risks, showing it's past experiences and revealing future prospects.
Directors, secretaries and other appointed officers, with the period each has served.
| Person | Role | Period | Connected companies |
|---|---|---|---|
| Director | 08/11/2007–02/12/2016 | 0 | |
| Nominee Secretary | 08/11/2007–08/11/2007 | 5849 | |
| Director | 08/11/2007–Present | 2 | |
| Secretary | 08/11/2007–02/12/2016 | 0 |
Individuals or entities with significant control over the company, as declared to Companies House.
| Person | Period | Connected companies |
|---|---|---|
| 06/04/2016–02/12/2016 | 0 | |
| 06/04/2016–02/12/2016 | 2 |
Every document on the Companies House record, newest first.
Total exemption full accounts made up to 2025-04-30
Confirmation statement made on 2025-11-08 with updates
Total exemption full accounts made up to 2024-04-30
Confirmation statement made on 2024-11-08 with updates
Total exemption full accounts made up to 2023-04-30
Confirmation statement made on 2023-11-08 with updates
Total exemption full accounts made up to 2022-04-30
Confirmation statement made on 2022-11-08 with updates
See when the next accounts and confirmation statement are due
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A short description of the company, written from its Companies House record.
HONEST IDEAS LTD is a private limited company registered in the United Kingdom, based in The Warehouse, 33 Bridge Street, Cambridge CB2 1UW. Companies House classifies its business as Advertising agencies. It has been on the register for 18 years 10 months.
The register currently records it as active. Its 2025 accounts report net assets of £36.65K and 3 employees.
Answered from this company's own registry record and filed figures.
Companies House records HONEST IDEAS LTD under one registered business activity: Advertising agencies (73.11 - SIC 2007).
HONEST IDEAS LTD is recorded as active on the Companies House register, and has been on it since 08/11/2007.
The most recent accounts Okredo holds cover 2025 and report net assets of £36.65K, total assets of £64.52K, cash in bank of £7.67K and total liabilities of £27.86K.
The most recent document on the record is dated 31/01/2026: Total exemption full accounts made up to 2025-04-30, 7 months ago.
On the current registry record, accounts are due by 31/01/2027.
Companies House lists 4 officers (1 currently in post) and 2 people with significant control (0 current).