HONEST IDEAS LTD Financials
- Company number
- 06422231Copy
Copy - Registered office
- The Warehouse, 33 Bridge Street, Cambridge CB2 1UW
- Incorporated
- 08/11/2007
Company snapshot
- Status
- Active
- Employees
- 3 (2025)
- Latest financial data
- 2025
- Accounts type
- Total Exemption Full
Financial highlights
Latest reported figures. Okredo holds filed data for 2021–2025.
Net Assets
-22.47%vs 20242024: £47.28K
Total Assets
-44.12%vs 20242024: £115.46K
Cash in Bank
-74.44%vs 20242024: £30.02K
Total Liabilities
-59.14%vs 20242024: £68.18K
Employees
0vs 20242024: 3
In 2025, HONEST IDEAS LTD reported net assets of £36.65K. The same filing shows total assets of £64.52K, cash in bank of £7.67K and total liabilities of £27.86K. Reported headcount was 3 in 2025. Total Assets fell from £115.46K in 2024 to £64.52K in 2025 (-44.12%). Okredo holds filed figures for 2021–2025; the table below lists every reported indicator by year. See every reported indicator by year.
Financial performance
Pick a measure to see how it has moved across the reported years, with the year-on-year change beneath it.
Net Assets
-22.47%from £47.28K in 2024Year-on-year change
Net Assets as filed for 2021–2025. Every figure in this chart is also in the financial history table.
3-year financial trend (2023–2025)
How the figures HONEST IDEAS LTD filed moved across the three reported years 2023, 2024 and 2025 — measured end to end rather than year on year.
Net Assets
-42.2%vs 2023-24% a year compound (CAGR)
Cash in Bank
-77.6%vs 2023-52.6% a year compound (CAGR)
Total Assets
-57.1%vs 2023-34.5% a year compound (CAGR)
Total Liabilities
-68%vs 2023-43.4% a year compound (CAGR)
Employees
0%vs 2023Biggest decrease
Cash in Bank-77.6%
£34.20K in 2023 to £7.67K in 2025
Every measure that changed in HONEST IDEAS LTD's filings between 2023 and 2025 fell. The steepest fall came in cash in bank, pointing to a tighter cash position, with net assets, total assets and total liabilities falling alongside it. See the full year-by-year figures.
Ratios from the filed figures
Calculated from HONEST IDEAS LTD's own reported amounts, each shown against the year it was derived from — nothing here is estimated or industry-averaged.
- Net assets to total assets
- 56.81%2025
- Liabilities to total assets
- 43.19%2025
- Cash to liabilities
- 27.54%2025
- Cash to total assets
- 11.89%2025
Reported net assets divided by reported total assets, for the latest year both were filed. Shows how much of the asset base is not financed by liabilities.
Total liabilities divided by reported total assets, for the latest year both were available. Shows how much of the asset base is funded by obligations.
Reported cash in bank divided by total liabilities for the same year. Shows what share of outstanding obligations the reported cash balance would cover.
Reported cash in bank divided by reported total assets, for the latest year both were filed.
Financial history
Every indicator Okredo tracks, year by year.
Reported financial indicators for HONEST IDEAS LTD by year. Amounts are as filed; a dash means the figure was not reported for that year.
| Indicator | 2021 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Net Assets£ | 69.52K | 63.47K | 47.28K | 36.65K |
| Total Assets£ | 202.23K | 150.48K | 115.46K | 64.52K |
| Cash in Bank£ | 43.01K | 34.20K | 30.02K | 7.67K |
| Total Liabilities£ | 132.71K | 87.01K | 68.18K | 27.86K |
| Employees | 3 | 3 | 3 | 3 |
HONEST IDEAS LTD financials: frequently asked questions
Answered from this company's own filed figures.
Has HONEST IDEAS LTD filed financial statements?
Yes. Okredo holds filed figures for HONEST IDEAS LTD covering 2021–2025, across 5 reported indicators. The most recent reported year is 2025.
What net assets did HONEST IDEAS LTD report in 2025?
HONEST IDEAS LTD reported net assets of £36.65K for 2025. That compares with £47.28K in 2024, a change of -22.47%.
What total assets did HONEST IDEAS LTD report in 2025?
HONEST IDEAS LTD reported total assets of £64.52K for 2025. That compares with £115.46K in 2024, a change of -44.12%.
What cash in bank did HONEST IDEAS LTD report in 2025?
HONEST IDEAS LTD reported cash in bank of £7.67K for 2025. That compares with £30.02K in 2024, a change of -74.44%.
How many people does HONEST IDEAS LTD employ?
HONEST IDEAS LTD reported 3 employees in 2025, compared with 3 in 2024.
How have HONEST IDEAS LTD financials changed over the last 3 years?
Between 2023 and 2025, HONEST IDEAS LTD's net assets fell by 42.2%, cash in bank fell by 77.6%, total assets fell by 57.1% and total liabilities fell by 68%. Net assets contracted at 24% a year across the two years to 2025, from £63.47K to £36.65K. Reported headcount went from 3 in 2023 to 3 in 2025.
Which years of HONEST IDEAS LTD financial data are available?
Okredo holds reported figures for the years 2021, 2023, 2024, 2025. Where an indicator was not reported for a given year, the financial history table shows a dash rather than a value.