Annual accounts
Total Exemption Full accounts
27/09/2026Filing deadline
Made up to 30/09/2024Due 27/09/2026
- Next accounts made up to
- 27/09/2025
- Last accounts made up to
- 30/09/2024
SIMPLY BRANDS DIRECT LIMITED
ActiveRegistry details
Reference data exactly as held at Companies House.
Copy registry details
- Registered office
- Sambhav House Greenhill Way, Unit 3b, Harrow, Middlesex HA1 1AF
- Classification (2 SIC codes)
- Retail sale via mail order houses or via Internet (47.91 - SIC 2007)Other retail sale not in stores stalls or markets (47.99 - SIC 2007)
- Accounts type
- Total Exemption Full
Company activity
The 4 most recent documents filed at Companies House.
Pre-Score for UK companies is coming soon
- 26/09/2025View PDF (7 pages)
Total exemption full accounts made up to 2024-09-30
- 27/06/2025View PDF (7 pages)
Total exemption full accounts made up to 2023-09-30
- 27/06/2025View PDF (1 pages)
Previous accounting period shortened from 2024-09-28 to 2024-09-27
- 04/06/2025View PDF (3 pages)
Confirmation statement made on 2025-05-16 with no updates
Coming soon
What Pre-Score will tell you
- Whether the filed accounts are strengthening or weakening year on year.
- Whether this company files on time, and how often its record changes.
- How its officers and controlling parties connect to other UK companies.
Accounts and confirmation statement
The two filings Companies House requires every year, and where each one stands against its deadline today.
6 days overdue
Confirmation statement
Confirms the registry record is up to date
30/05/2027Filing deadline
Last statement 16/05/2026Due 30/05/2027
- Next statement date
- 16/05/2027
- Last statement dated
- 16/05/2026
Financial performance
The latest figures SIMPLY BRANDS DIRECT LIMITED filed. Okredo holds filed accounts data for 2021–2024; the year-by-year record is on the financials page.
Net Assets
£-872.09K2024
-4.01%vs 20232023: £-838.43K
Total Assets
£182.94K2024
28.08%vs 20232023: £142.84K
Cash in Bank
£1.53K2024
6.87K%vs 20232023: £22.00
Total Liabilities
£1.06M2024
7.52%vs 20232023: £981.26K
Employees
62024
-5vs 20232023: 11
Of the 4 measures with an earlier filing to compare against, 3 rose and 1 fell. Total liabilities moved furthest, up 7.52% on 2023. See the full financial analysis for SIMPLY BRANDS DIRECT LIMITED.
The full financial record
Four ways through SIMPLY BRANDS DIRECT LIMITED's filed accounts — the year-by-year numbers, the compound rates and the ratios behind them.
Cash in Bank · +153% a year (CAGR)Three-year trend, 2022–2024Every measure end to end across 2022, 2023 and 2024, with the compound rate behind each one.See what moved5 chartsCharts by indicator5 filed indicators plotted year by year, 2021–2024.Plot the figuresNothing estimatedRatios from the filed figures4 ratios computed from this company's own reported amounts, each shown against the year it was derived from.Check the ratios5 × 4 yearsEvery figure by yearAll 5 measures Okredo tracks across 4 reported years, exactly as filed.Open the table
Employees
Headcount as reported to Companies House for 2021–2024.
| Year | Employees | Change |
|---|---|---|
| 2024 | 6 | -5 |
| 2023 | 11 | -2 |
| 2022 | 13 | +1 |
| 2021 | 12 | – |
Reported employee count decreased from 12 in 2021 to 6 in 2024. See how headcount moved alongside the reported financials.
Credit report
It is a professional assessment of the company 's performance, revealing company's potential and risks, showing it's past experiences and revealing future prospects.
- Company potential
- Risk indicators
- Past performance
- Future prospects
Officers
4Directors, secretaries and other appointed officers, with the period each has served.
| Person | Role | Period | Connected companies |
|---|---|---|---|
| Nominee Secretary | 07/09/2005–07/09/2005 | 5756 | |
| Director | 07/09/2005–Present | 13 | |
| Director | 07/09/2005–01/09/2010 | 11 | |
| Secretary | 07/09/2005–Present | 0 |
Persons with significant control
2Individuals or entities with significant control over the company, as declared to Companies House.
| Person | Period | Connected companies |
|---|---|---|
| 18/11/2024–Present | 11 | |
| 06/04/2016–Present | 13 |
Filing history and recent activity
Every document on the Companies House record, newest first.
- Filings on record
- 17
- Since 21/12/2022
- Last 12 months
- 0
- -7 vs the year before
- Most recent filing
- 26/09/2025
- 1 year ago
Filing timeline
- 26/09/2025View PDF (7 pages)
Total exemption full accounts made up to 2024-09-30
- 27/06/2025View PDF (7 pages)
Total exemption full accounts made up to 2023-09-30
- 27/06/2025View PDF (1 pages)
Previous accounting period shortened from 2024-09-28 to 2024-09-27
- 04/06/2025View PDF (3 pages)
Confirmation statement made on 2025-05-16 with no updates
- 18/03/2025View PDF (1 pages)
Registered office address changed from Unit 2 29-31 Frognal Avenue Harrow Middlesex HA1 2SG England to Sambhav House Greenhill Way Unit 3B Harrow Middlesex HA1 1AF on 2025-03-18
- 19/11/2024View PDF (2 pages)
Notification of Kiran Hiren Soni as a person with significant control on 2024-11-18
- 06/11/2024View PDF (3 pages)
Certificate of change of name
- 27/09/2024View PDF (1 pages)
Previous accounting period shortened from 2023-09-29 to 2023-09-28
- 27/06/2024View PDF (1 pages)
Previous accounting period shortened from 2023-09-30 to 2023-09-29
- 21/06/2024View PDF (1 pages)
Previous accounting period extended from 2023-09-23 to 2023-09-30
- 29/05/2024View PDF (3 pages)
Confirmation statement made on 2024-05-16 with no updates
- 24/05/2024View PDF (1 pages)
Registered office address changed from Unit 1 29-31 Frognal Avenue Harrow HA1 2SG to Unit 2 29-31 Frognal Avenue Harrow Middlesex HA1 2SG on 2024-05-24
Showing 12 of 17 filings
See when the next accounts and confirmation statement are due
Similar companies
2,567 UK companies are similar to SIMPLY BRANDS DIRECT LIMITED, sharing the same company status (Active), the same industry sector and activity group (Retail sale via mail order houses or via Internet) and a comparable number of employees. The 5 closest matches are shown below to help you compare competitors and industry peers.
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- Activity
- Retail sale of automotive fuel in specialised stores
- Company no.
- 02858833
- Incorporated
- 01/10/1993
- Employees
- 5
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- Activity
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- Company no.
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Active25 St Thomas Street, Winchester, Hampshire SO23 9HJ
- Activity
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THE HEALTHY HAPPY ANIMAL COMPANY LIMITED
ActiveUnit 1, 81 Dargan Road, Belfast BT3 9JU
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About SIMPLY BRANDS DIRECT LIMITED
A short description of the company, written from its Companies House record.
SIMPLY BRANDS DIRECT LIMITED is a private limited company registered in the United Kingdom, based in Sambhav House Greenhill Way, Unit 3b, Harrow, Middlesex HA1 1AF. Companies House classifies its business as Retail sale via mail order houses or via Internet, one of 2 SIC classifications on its record. It has been on the register for 21 years.
The register currently records it as active. Its 2024 accounts report net assets of £-872.09K and 6 employees. Its accounts are past the filing deadline shown on the registry record.
SIMPLY BRANDS DIRECT LIMITED: frequently asked questions
Answered from this company's own registry record and filed figures.
Companies House records SIMPLY BRANDS DIRECT LIMITED under 2 registered business activities: Retail sale via mail order houses or via Internet (47.91 - SIC 2007) and Other retail sale not in stores stalls or markets (47.99 - SIC 2007).
SIMPLY BRANDS DIRECT LIMITED is recorded as active on the Companies House register, and has been on it since 07/09/2005.
The most recent accounts Okredo holds cover 2024 and report net assets of £-872.09K, total assets of £182.94K, cash in bank of £1.53K and total liabilities of £1.06M.
The most recent document on the record is dated 26/09/2025: Total exemption full accounts made up to 2024-09-30, 1 year ago.
On the current registry record, accounts are due by 27/09/2026, which has passed and the next confirmation statement is due by 30/05/2027.
Companies House lists 4 officers (2 currently in post) and 2 people with significant control.