Annual accounts
Group accounts
30/04/2026Filing deadline
- Next accounts made up to
- 30/04/2025
- Last accounts made up to
- 30/04/2024
Reference data exactly as held at Companies House.
The 4 most recent documents filed at Companies House.
Confirmation statement made on 2025-10-24 with updates
Change of details for Mr Simon Michael Shinerock as a person with significant control on 2016-04-06
Change of details for Mary-Anne Olivia Kathleen Shinerock as a person with significant control on 2025-11-03
Director's details changed for Mary-Anne Olivia Kathleen Shinerock on 2025-10-22
What Pre-Score will tell you

The two filings Companies House requires every year, and where each one stands against its deadline today.
Group accounts
30/04/2026Filing deadline
Confirms the registry record is up to date
The latest figures THE CHOICES GROUP LTD filed. Okredo holds filed accounts data for 2021–2024; the year-by-year record is on the financials page.
Net Assets
2023: £660.94K
Total Assets
2023: £4.46M
Cash in Bank
2023: £584.24K
Employees
2023: 127
Of the 3 measures with an earlier filing to compare against, 1 rose and 2 fell. Total assets moved furthest, up 67.63% on 2023. See the full financial analysis for THE CHOICES GROUP LTD.
The full financial record
Four ways through THE CHOICES GROUP LTD's filed accounts — the year-by-year numbers, the compound rates and the ratios behind them.
Headcount as reported to Companies House for 2021–2024.
| Year | Employees | Change |
|---|---|---|
| 2024 | 132 | +5 |
| 2023 | 127 | -8 |
| 2022 | 135 | +7 |
| 2021 | 128 | – |
Reported employee count increased from 128 in 2021 to 132 in 2024. See how headcount moved alongside the reported financials.
Credit report
It is a professional assessment of the company 's performance, revealing company's potential and risks, showing it's past experiences and revealing future prospects.
Directors, secretaries and other appointed officers, with the period each has served.
| Person | Role | Period | Connected companies |
|---|---|---|---|
| Nominee Secretary | 24/10/1996–24/10/1996 | 5391 | |
| Nominee Director | 24/10/1996–24/10/1996 | 5355 | |
| Director | 24/10/1996–Present | 14 | |
| Director | 01/05/1999–Present | 10 | |
| Director | 30/10/2018–03/11/2021 | 3 | |
| Director | 23/04/2025–Present | 19 | |
| Director | 01/01/2020–23/04/2025 | 18 | |
| Director | 01/05/2000–01/05/2007 | 8 | |
| Secretary | 13/01/2000–23/04/2025 | 11 | |
| Secretary | 24/10/1996–13/01/2000 | 0 | |
| Secretary | 23/04/2025–Present | 0 |
Individuals or entities with significant control over the company, as declared to Companies House.
| Person | Period | Connected companies |
|---|---|---|
| 06/04/2016–Present | 14 | |
| 06/04/2016–Present | 10 |
Every document on the Companies House record, newest first.
Confirmation statement made on 2025-10-24 with updates
Change of details for Mr Simon Michael Shinerock as a person with significant control on 2016-04-06
Change of details for Mary-Anne Olivia Kathleen Shinerock as a person with significant control on 2025-11-03
Director's details changed for Mary-Anne Olivia Kathleen Shinerock on 2025-10-22
Director's details changed for Mr Simon Michael Shinerock on 2025-10-22
Group of companies' accounts made up to 2024-04-30
Termination of appointment of Stephen Henry Black as a secretary on 2025-04-23
Appointment of Mr Christopher Mark Ridgwell as a director on 2025-04-23
Termination of appointment of Stephen Henry Black as a director on 2025-04-23
Appointment of Christopher Mark Ridgwell as a secretary on 2025-04-23
Confirmation statement made on 2024-10-24 with no updates
Registered office address changed from 2D Carshalton Road Sutton Surrey SM1 4RA to Ground Floor 1/7 Station Road Crawley West Sussex RH10 1HT on 2024-08-22
Showing 12 of 16 filings
See when the next accounts and confirmation statement are due
49 UK companies are similar to THE CHOICES GROUP LTD, sharing the same company status (Active), the same industry sector and activity group (Activities of head offices) and a comparable number of employees. The 5 closest matches are shown below to help you compare competitors and industry peers.
C/O Pentaxia Ltd, Alfreton Road, Derby, Derbyshire DE21 4AG
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Cumnor Road, Boars Hill, Oxford OX1 5JW
Carnaby Industrial Estate Lancaster Road, Carnaby, Bridlington YO15 3QY
14a Albany Road, Weymouth, Dorset DT4 9TH
A short description of the company, written from its Companies House record.
THE CHOICES GROUP LTD is a private limited company registered in the United Kingdom, based in Ground Floor, 1/7 Station Road, Crawley, West Sussex RH10 1HT. Companies House classifies its business as Activities of head offices. It has been on the register for 29 years 11 months.
The register currently records it as active. Its 2024 accounts report net assets of £389.51K and 132 employees. Its accounts are past the filing deadline shown on the registry record.
Answered from this company's own registry record and filed figures.
Companies House records THE CHOICES GROUP LTD under one registered business activity: Activities of head offices (70.10 - SIC 2007).
THE CHOICES GROUP LTD is recorded as active on the Companies House register, and has been on it since 24/10/1996.
The most recent accounts Okredo holds cover 2024 and report net assets of £389.51K, total assets of £7.48M and cash in bank of £20.17K.
The most recent document on the record is dated 10/11/2025: Confirmation statement made on 2025-10-24 with updates, 10 months ago.
On the current registry record, accounts are due by 30/04/2026, which has passed.
Companies House lists 11 officers (4 currently in post) and 2 people with significant control.